Family Dollar: The New North Pole for Holiday Shopping

Leading value retailer's $5 toys and gifts and seasonal deals make the holidays special yet affordable for families everywhere

Oct 19, 2010, 08:00 ET from Family Dollar

CHARLOTTE, N.C., Oct. 19 /PRNewswire/ -- Family Dollar, one of the fastest-growing discount retail chains in the United States, is wrapping the 2010 holiday season in fun, frugal and festive $5 toys and gifts.  Every year, Family Dollar offers a variety of popular toys and value-priced gifts to make the holidays special, yet affordable for every family.

"Family Dollar strives to offer our shoppers the best quality items for the most affordable prices," said Don Hamblen, Family Dollar Senior Vice President for Customer Marketing.  "This holiday season, our merchandise and deals reflect a variety of holiday gifting and entertaining needs with the continuation of our successful $5 toy and gift program and expansion to frugal food and fashion finds."

Family Dollar has plenty of holiday cheer in place for shoppers this season with the first-ever Family Dollar Holiday Dream Dash Contest (www.contest.familydollar.com) launched on October 14, 2010.  Families are encouraged to create their own digital holiday gift list by selecting items from an online Family Dollar Christmas Toy Book and share an entry explaining how they would take advantage of a holiday shopping spree at Family Dollar.  The grand prize winner will dash through their local Family Dollar store aisles to grab as many $5 toys and gifts and other holiday items that their shopping cart can handle, taking their winnings home to create a special holiday experience for their family this year.

The nationwide retailer is also challenging the ultimate holiday deal-seeker to check out what Family Dollar has "in store" this season. Highlights include:

  • $5 toys and gifts for boys and girls at every age featuring popular brand names like Hot Wheels and Bakugan
  • 10% discounts on bulk toy purchases of $100 or more, perfect for the charitable gift-giver
  • Featured Family Dollar holiday recipe and coupon booklet to lend a hand with holiday gathering and entertaining needs

Dedicated to being a one-stop-shopping destination, Family Dollar stores are offering more deals this holiday season than ever before.  From kids' favorites like Disney Play Huts and full-function Radio Control Kid Cruisers to hot-priced electronics, Family Dollar has something for everyone.

Family Dollar's $5 Toys and Gifts will be available in all 6,800 stores in 44 states across the country, and featured in the retailer's Christmas Toy Book to be distributed nationally starting this October.  For more information on Family Dollar's holiday variety and great gift ideas, please visit www.familydollar.com or check us out on Facebook at www.facebook.com/familydollar.

About Family Dollar: Operating small store locations nationwide, Family Dollar is one of the fastest-growing discount retail chains in the United States.  Family Dollar offers a core assortment of name-brand and quality consumable merchandise supplemented by fashion and seasonal merchandise at everyday low prices.  Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,800 stores in 44 states.  Family Dollar Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO.  For more information, please visit www.familydollar.com.

SOURCE Family Dollar



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