Family-Owned Businesses, Parrot Promo Essentials and Parrot Sports Gear Celebrate 30 Successful Years

BELLBROOK, Ohio, April 1, 2025 /PRNewswire/ -- This year marks a significant milestone for Parrot Promo Essentials and its sister and origin company, Parrot Sports Gear, as they celebrate 30 years of innovation, growth, and community impact. Founded in Bellbrook, Ohio, by Kim Massie, she and twin daughters, Holly Beard and Krista Guiliano, have grown these family-owned businesses into staples in the promotional products and sports gear industries. (Watch their 30^th anniversary video here.)

Massie's journey into entrepreneurship began with a desire to channel her creativity into something meaningful. Having started her career in the pharmacy business, Kim spent years in the healthcare industry before the entrepreneurial opportunity arose. "I was constantly seeking ways to fulfill my creative side, which wasn't possible in my previous career," Kim recalls. "Starting Parrot Sports Gear part-time allowed me to explore that passion while supporting my family."

Motivated by her daughter Holly's involvement in competitive swimming, Massie started by selling goggles and swim caps. "I remember setting up at swim meets to sell supplies," Massie explained. "It was a labor of love, and seeing my daughter's enthusiasm for the sport inspired me to keep going." Later, Parrot Sports Gear expanded to branded apparel and promotional items, particularly those for swim teams.

In 2013, Parrot Promo Essentials became a full-time venture that quickly gained a reputation for its personalized approach and wide range of products. Their partnership with Proforma Albrecht & Co. provided access to high-quality vendor relationships and buying power, further solidifying their position in the market. Meanwhile, Parrot Sports Gear continued to thrive. They opened brick-and-mortar space and expanded swimwear and activewear lines for teams and individuals.

Holly Beard, now co-owner of both businesses, fondly remembers those early days. "My mom's dedication was incredible," she said. Her sister, Krista Guiliano, co-owner of Parrot Promo Essentials, came aboard a while later. "What I love about this job is connecting with people, learning about their businesses, and educating them on ways they can use products to promote their businesses."

Holly also emphasized the importance of adaptability. "The business landscape has changed so much over the years, but our ability to evolve while staying true to our core values has been key to our success," she said.

"We are very different people. But we each bring different strengths to the table, and that diversity has been our greatest asset," Krista noted. "It's what allows us to provide the best possible service to our clients."

What do the next three decades have in store for the business? "We're constantly exploring new ways to innovate and serve our customers," Massie said. "The next chapter will be just as exciting as the last 30 years."

"We're grateful for the support of our community and clients," Holly said. "They've been with us every step of the way, and we're committed to continuing to exceed their expectations."

Krista believes that the future will be met with the same passion and dedication that has carried them thus far. "This anniversary is not just about looking back, but how to serve our customers moving forward," she said. "We want to maintain the same personalized service but on a larger scale."

The 30th anniversary of Parrot Promo Essentials and Parrot Sports Gear is a celebration of family, perseverance, and the impact of small businesses on their communities. The company continues to expand its reach, serving clients across the country. As Kim, Holly, and Krista forge ahead with heart and vision, their story inspires entrepreneurs everywhere.

For more information about Parrot Promo Essentials and Parrot Sports Gear, visit their websites – www.parrotpromoessentials.com and www.parrotsportsgear.com.

Media Contact:
Kim Massie
937.672-6042
[email protected]

SOURCE Kim Massie