Fan Appz Integrates With Facebook® Places to Enable Location-Based Marketing

SANTA MONICA, Calif., Sept. 14 /PRNewswire/ -- Fan Appz, a leading developer of social media marketing applications, today announced that it has integrated its platform with Facebook Places.  Fan Appz Offers for Facebook Places gives businesses a powerful and easy way to create highly relevant offers based on a customer's offline activities.  One of the first social marketing platforms to integrate with Facebook Places, Fan Appz Offers allows consumer brands, retailers and local businesses to reach, engage and reward any customer that checks-in via Facebook Places.  

Using Fan Appz Offers for Facebook Places, brands can create and publish relevant offers linked to the "point of check-in", including discounts and rewards, to provide a significant incentive for consumers to interact with the brand.  Fan Appz Offers can also be customized and configured based on the unique requirements of a brand's digital marketing program, such as requiring a customer to check-in a minimum number of times during a chosen period in order to earn a reward.  

For example, a local restaurant can use Fan Appz to offer a free menu item to those customers who check-in at their establishment four times during the course of a month.  Fan Appz will automatically verify that the customer has met this criteria and unlock the offer for the client to print out or display during their next visit.

Fan Appz Offers for Facebook Places is the latest in a series of innovative product releases and growth milestones for Fan Appz.  Fueled by deals with leading sports, entertainment and retail brands and tens of thousands of small and mid-sized businesses, Fan Appz last month surpassed 100 million users across Facebook and Twitter.  Over the past year, Fan Appz applications have been used by five of the world's top six entertainment companies and three of the top four major sports leagues to engage, grow and monetize their fan bases.  Fan Appz customers include the NBA, NBC Universal and Fox Broadcasting Company.

"Fan Appz has seen tremendous growth over the past year, as tens of thousands of businesses have used our platform to engage and build stronger relationships with customers," said Jon Siegal, founder and CEO, Fan Appz. "With Fan Appz Offers for Facebook Places, companies can now reward fans for their interactions in the physical world."

Fan Appz offers a suite of solutions to produce effective, highly measureable campaigns to spark user engagement, extend viral sharing and promote social competition, delivering a compelling way for brands to solidify and monetize their relationships with fans.  To learn more about how Fan Appz can help your digital and social marketing efforts, visit www.fanappz.com.

About Fan Appz

With a reach of more than 100 million social media users, Fan Appz technology is used by many of the world's largest sports and entertainment companies as well as tens of thousands of businesses to maximize the lifetime value of their customers and fans.  Fan Appz was founded in 2008 and is headquartered in Santa Monica, CA. For more information, please visit www.fanappz.com, or Fan Appz on Facebook at www.facebook.com/FanAppz.

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SOURCE Fan Appz