Fan Feedback Inspires Two Latest Chobani® Introductions

NEW BERLIN, N.Y., June 28, 2012 /PRNewswire/ -- Chobani, the country's number one selling yogurt brand, is pleased to introduce two new ways to enjoy Chobani Greek Yogurt – 16oz Blends and single flavor 6-packs. Derived from consumer feedback, the brand's newest product offerings deliver the added convenience requested by fans.

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16oz Chobani Greek Yogurt Blends – These multi-serve 16oz cups feature lightly sweetened, real fruit blended throughout each bite of Chobani's hallmark authentic strained Greek Yogurt. The larger size and blended flavors make them perfect for cooking, baking, smoothie making and enjoying by the spoonful. The new 16oz Blends are available in six deliciously creamy flavors nationwide, including 0% Black Cherry, Blueberry and Peach as well as 2% Mango, Pineapple and Vanilla Chocolate Chunk.

Chobani Greek Yogurt 6-Packs – Now it is even easier to stock up on Chobani with Chobani's new flavor specific 6-packs. The convenient multi-cup cases are available nationwide in 0% Black Cherry, Blueberry, Peach and Strawberry as well as 2% Pineapple.

"Our brand is built on fan passion and feedback. It's a part of our DNA," said John Heath, Vice President of New Ventures and Innovation at Chobani. "We're always working to develop new product offerings and taste experiences to meet diverse consumption demands based on real-time feedback. Our two newest product offerings speak to the needs of our heavy-user base."

Chobani's new 2% Vanilla Chocolate Chunk 16oz Blend is just one example of a fan feedback inspired product offering. Originally introduced in its children's line, Champions, Chobani received an outpouring of love for the flavor from parents who were enjoying it as much as their kids. For the first time, Vanilla Chocolate Chunk will be available under the Chobani name in a larger portion for adults.

"Our latest innovations were also inspired from conversations with our retail partners. We are committed to introducing products that meet the needs of the evolving marketplace," said Kyle O'Brien, Executive Vice President of Sales at Chobani. "Based on the feedback we've received, we believe these new items will be a hit with our passionate consumers and allow us to reach a new audience of yogurt enthusiasts."

Chobani 16oz Greek Yogurt Blends retail for $3.79 and 6-pack varieties retail for $6.49. Both products are available in stores nationwide.

For more information about Chobani, visit Facebook at www.facebook.com/chobani or online at www.chobani.com.

About Chobani 

Maker of America's #1 selling yogurt brand - authentic strained Chobani Greek Yogurt - Chobani was founded on the belief that people have great taste; they just need great options. That is why Chobani produces only the highest quality, best tasting products made with only natural ingredients out of its New Berlin, N.Y. production facility. The company is also constructing a second domestic 900,000 square-foot production plant in Twin Falls, Idaho, which will be the largest yogurt manufacturing facility in the country. As part of Chobani's Nothing But Good philosophy, it is committed to supporting local farmers and strengthening its surrounding area economies. Chobani uses milk from New York-area farms and gives 10% of its annual profits to charities worldwide through the Shepherd's Gift Foundation, the company's charitable arm. All Chobani products are gluten free, Kosher certified, made with milk free of rBST and provide five live and active cultures, three strains of probiotics and two times more protein than regular yogurt. Chobani retails for MSRP $1.29/6oz, $3.29/16oz, $5.99/32oz, $6.49/6-pack and $2.99/Champions 4-pack. Chobani products are available nationwide. For more information, visit chobani.com.

SOURCE Chobani