Fancy Feast® Brand Introduces New Consumer-Inspired Entree With Giveaway on Facebook
Samples of Recipe Inspired by Fancy Feast® 2011 TasteMakers™ Contest Winner Available Exclusively on Facebook While Supplies Last
ST. LOUIS, March 12, 2012 /PRNewswire/ -- Inspired by the winning entry in the 2011 Fancy Feast® TasteMakers™ Contest, the newest Fancy Feast® Elegant Medleys™ entree features an ocean of seafood flavor. Today, the Fancy Feast brand announced that the new variety will be introduced March 13 with a giveaway on the Fancy Feast brand's Facebook page.
(Photo: http://photos.prnewswire.com/prnh/20120312/SF68254)
The Fancy Feast brand invites consumers to join its online community of devoted cat lovers for an opportunity to receive a special first taste of the new Elegant Medleys entrée, Yellowfin Tuna & Shrimp Recipe With Wild Rice in Gravy, months before it arrives on store shelves nationwide. The new variety of Fancy Feast® Elegant Medleys™ was influenced by the special relationship contest winner Joan Spector shares with her cats – Ginger and Wasabi – and their love of seafood.
Consumers and guest judge Carla Hall – co-host of ABC's "The Chew," a finalist on Bravo's "Top Chef" and proud owner of an adopted cat, Alchemy, voted to select the grand prize winning entry. After her entry titled "Purrrfect Sushi" was named winner of the TasteMakers Contest in August 2011, Spector received $10,000 and a one-year supply of Fancy Feast Elegant Medleys Gourmet Cat Food.
Along with her recipe, Spector submitted a photo and story about the special relationship she shares with her cats, and how her recipe was inspired by her cats' personalities and love for fish. According to Spector, creating her winning recipe was a lot of fun. "My cats – Ginger and Wasabi – go crazy for tuna and shrimp so I used that as inspiration to create the perfect recipe," she said. "I'm really excited for cats across the country to have a chance to taste the latest Elegant Medleys variety for themselves, and I hope they enjoy it as much as I believe my cats will."
Available on Facebook While Supplies Last
To enter to receive a free sample, consumers must visit www.Facebook.com/FancyFeast on March 13 after 12:00 PM Eastern Time and select the "Exclusives" tab. If the consumer has not already "like"d the page on Facebook, he or she will be required to click on the "Like" button to access the application. After clicking the "Get Your Sample" button, consumers must enter their shipping information to receive the new Fancy Feast Elegant Medleys entree. The Fancy Feast brand will give away 17,500 free samples while supplies last. For Official Rules, please visit www.Facebook.com/FancyFeast.
Fancy Feast® Elegant Medleys™ Yellowfin Tuna & Shrimp Recipe With Wild Rice in Gravy will be available in stores nationwide beginning in June 2012.
About Fancy Feast® Gourmet Cat Food
The Fancy Feast Brand makes every day extraordinary with an exquisite selection of gourmet cat food entrees, restaurant-inspired feline cuisine, dry meals, and Fancy Feast Appetizers for cats. Fancy Feast Gourmet Cat Food is manufactured/ distributed by Nestle Purina PetCare Company, a global leader in the pet care industry. Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestle Purina PetCare is part of Swiss-based Nestle S.A. -- the world's largest food company.
SOURCE Fancy Feast Brand
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