FANCY SPRINKLES Baking Confetti Expands Nationwide with Kroger and Target Distribution

LOS ANGELES, Sept. 23, 2025 /PRNewswire/ -- FANCY SPRINKLES™ is accelerating its mission to reinvent the baking aisle with expanded national retail distribution for FANCY Baking Confetti. Following a successful debut at Walmart earlier this year, Baking Confetti is now rolling out chainwide at Kroger and in over 1,000 Target stores nationwide.

Baking Confetti is crashing the chocolate chip party, taking cookies - and all other sweet treats -  to the next level. A first-of-its-kind blend of signature Crunchy Sprinkles, star confetti, vanilla chips, and milk chocolate gems, FANCY Baking Confetti makes it easier than ever for home bakers to deliver treats that look as good as they taste.

From birthdays to bake sales to everyday snacking, Baking Confetti is designed to meet growing consumer demand for products that are both fun and functional. With vibrant colors that stay intact after baking and the perfect sprinkle-to-chocolate ratio in every bite, Baking Confetti continues to prove that life's too short for boring baking.

"Walmart gave us the perfect stage to prove the magic of Baking Confetti, and shoppers have embraced it," said Cory Kirlan, Chief Commercial Officer of FANCY SPRINKLES. "Expanding with Kroger and Target gives us the ability to scale innovation across the country and drive real category growth."

"From the start, our vision has been to disrupt the baking aisle with products that bring joy, creativity, and a fresh perspective," said Kiley Anderson, CEO of FANCY SPRINKLES. "This expansion marks a major milestone in delivering that vision, and we're proud to see Baking Confetti become a staple for families nationwide."

About FANCY SPRINKLES:
FANCY SPRINKLES is an edible arts brand revolutionizing how you experience food and beverage. With chic sprinkles and sugars, edible glitter and shimmers, and Baking Confetti, Fancy keeps you seasonally and culturally relevant. Visit www.fancysprinkles.com or Instagram, TikTok, YouTube, and Facebook.

SOURCE Fancy Sprinkles