FANDOM and PEPSI® Host Inaugural FANDOM Fest During San Diego Comic-Con
FANDOM launches new digital experience, bringing Comic-Con to at-home fans
SAN FRANCISCO, July 13, 2017 /PRNewswire/ -- Today, FANDOM, home to the largest entertainment fan site in the world, announced a lineup of new experiences that will bring San Diego Comic-Con to life for fans at the convention as well as those at home.
From Thursday, July 20 through Sunday, July 23, FANDOM in partnership with PEPSI will host the first-ever FANDOM Fest, a celebration of entertainment and fans during San Diego Comic-Con. FANDOM Fest will feature a food truck that will serve fantastical pop culture foods with PEPSI drink pairings. Foods will be inspired by popular movies, TV shows and video games, such as Deadpool, Game of Thrones, Naruto and Star Wars. A new food and beverage pairing will be available while supplies last each day, including a spicy Chimichanga paired with PEPSI, a PEPSI FIRE® Fire and Ice Float, Ichiraku Ramen Taco paired with PEPSI ZERO SUGAR®, and Wookiee Cookie paired with DIET PEPSI®. Additionally, FANDOM Fest will feature a stage that will play host to live FANDOM programs, fan-participatory trivia games, cosplay shows, and talent interviews and panels, as well as a lounge area for fans to swap and stream Con stories.
FANDOM Fest will be open to the general public as well as Con attendees at Petco Interactive Zone, located adjacent to Petco Park on Park Boulevard. Free of charge, FANDOM Fest will be open from 10 a.m. to 6 p.m. Thursday through Saturday and 10 a.m. to 3 p.m. on Sunday.
FANDOM is also bringing the Comic-Con experience to fans at home, with a robust content lineup, including reporting from the show floor, talent interviews, Con features, and live-streamed programming from FANDOM Fest. Content will be hosted on the freshly revamped FANDOM site as well as @getfandom social channels. The new site experience fuels fans' passions like never before with curated content feeds that highlight favorite entertainment fandoms, and streams of stories, social posts and fan- contributed content that capture the complete conversation around buzzing topics. These experiences will grow over the coming months to include additional content feeds and the launch of a FANDOM app. The app will expand on the functionality of the new web experience to allow users to have a deeply personalized experience with their favorite fandoms.
"FANDOM has always been committed to being the most comprehensive and authentic destination possible for entertainment fans," said FANDOM Chief Content Officer Dorth Raphaely. "With our new site look and capabilities, we're now able to deliver on this promise in a completely different capacity, which best enables a unique fan point of view. A perfect example of this experience will be our coverage around San Diego Comic-Con, including that at FANDOM Fest. Our goal is to feature content that is compelling and interesting for attendees at the show as well as those following remotely."
For a complete schedule of FANDOM Fest content, please visit: www.fandom.wikia.com/articles/fandom-fest-live-sdcc-2017-full-schedule-details. For more information about FANDOM, visit: www.fandom.com and @getfandom.
About FANDOM:
FANDOM is a global entertainment media brand whose mission is to make fans better fans. Powered by fan passion, FANDOM provides the deepest level of entertainment knowledge possible, insider stories, the latest news, and a home for fans to engage and share their love for pop culture with others. As the largest entertainment fan site in the world, FANDOM has a global audience of over 175 million monthly uniques (Quantcast 2017), representing more than 385,000 communities and fandoms.
FANDOM is part of Wikia, Inc., a global digital media company that was launched by Jimmy Wales in 2006.
About PepsiCo:
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo¹s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
Press Contact:
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SOURCE FANDOM
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