Fandom, Star Wars Super Fan Insights

SAN FRANCISCO, Dec. 20, 2019 /PRNewswire/ -- Fandom, the fan-first global entertainment platform, released today insights gathered from their 200MM+ visitors around the release of Star Wars: The Rise of Skywalker.

Fandom conducted a study between December 13th through the 18th among N=427 respondents on Star Wars: The Rise of Skywalker to dig deeper into one of the most passionate Fandom communities and here's what we discovered:

• 56% consider themselves Super Fans of Star Wars (a 133 index vs. the overall % of fans who consider themselves Super Fans)
• Over half (55%) have been fans of Star Wars for over 10 years (a 122 index vs. the average duration of fandom)
• Fandom's Star Wars Super Fans live it, write it, dress it, own it:
• 62% own Star Wars toys & collectibles
• 66% own one or more of the Star Wars video games
• 52% own Star Wars apparel
• 29% have shared/created Star Wars content online
• 54% are currently watching Mandalorian on Disney+
• 34% have dressed up as a Star Wars character cosplay
• 73% more excited to see The Rise of Skywalker compared to last year's Solo: A Star Wars Story, 55% are more excited than they were for The Last Jedi which came out in 2017, due in large part to this being the final episode in the Skywalker saga
• What fans are hoping to see from The Rise of Skywalker: The emperor's return (61%), Rey's dark side/light side struggle (60%), Rey's parentage (51%)

It's clear that the Star Wars franchise continues to fuel extreme fandom. Whether or not Super Fan hopes and expectations are fulfilled when audiences see Star Wars: The Rise of Skywalker is still unknown.

About Fandom

Fandom is a global entertainment platform powered by fan passion. As the fan-trusted source in entertainment, Fandom helps fans explore, contribute to, and celebrate the world of pop culture. Whether looking for in-depth information on favorite franchises, watching the latest Emmy-nominated Screen Junkies video or using next-generation D&D Beyond tools, fans come to Fandom platforms to meet other fans in trusted, curated environments. With more than 200 million monthly users and more than 400,000 communities across movies, TV and gaming, the Fandom audience is extremely young and influential: #1 in reach among Teens (13-17), Young Adults (18-24) and Millennials (18-34) in the comScore Top 100.

Media Contacts:
Stephanie Fried
[email protected]

SOURCE Fandom

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