Fanfare Entertainment, LLC and Keith Urban Break New Ground With Mobile App

New app leverages unique mobile platform and business model to increase fan engagement resulting in multiple revenue streams

Jul 16, 2013, 08:05 ET from Fanfare Entertainment, LLC

BURLINGAME, Calif., July 16, 2013 /PRNewswire/ -- Fanfare Entertainment, LLC announces the launch of the groundbreaking Keith Urban mobile app. Built on the unique modular mobile platform and exclusive business model from Fanfare Entertainment LLC, the Keith Urban app offers fans the "ultimate experience" in fan engagement through entertainment, gamification, fan-directed personal videos from the artist, virtual currency, raffles, contests, etc., as well as exclusive concert tour functions that have not been seen before. The Fanfare model provides an experience wherein the fan literally "feels" that he/she is personally engaged as part of a special community with numerous opportunities to feel more connected to their artists / brands than ever before.


The app also generates new revenue streams in ways other apps simply do not. Unlike other mobile apps for musicians and artists, the new Keith Urban app is one of the first to fully incorporate virtual currency as a key element to enhance fan engagement and entertainment while creating new revenue streams. In addition, the app has a fully integrated transaction engine both for the sale of music and branded merchandise, special member's only content, and a number of compelling tour elements not seen before.

"I've heard countless technology pitches claiming to do what Fanfare did with the Keith Urban app. These guys understand how fans think, and how to leverage technology to deliver a better in-app experience while generating additional revenue streams. This, plus a great business model, make them the rockstars of fan monetization," said Gary Borman, CEO of Borman Entertainment whose companies represent Keith Urban, Alison Krauss, Lady Antebellum, Michael Franti, My Morning Jacket, and others.

Cameo Carlson, Head of Digital Business Development at Borman Entertainment, agrees. "This is a game-changer for artist apps. This app is more than just a website on your mobile device. It takes advantage of all the activity around an artist, regardless of the album or tour cycle, and gives fans a place to play, engage and consume a range of art and content that keeps them coming back."

"Fans are loyal customers and brand advocates, whether you're talking about Keith Urban, sports teams, traditional brick & mortar companies, or celebrities," said Lance Kelly, Co-Founder and CEO of Fanfare Entertainment, LLC. "If a brand wants to develop a stronger relationship with their "fans," we're all over it. Our mobile app delivers exclusive fan content, games and a chance for fans to feel closer and more connected to Keith Urban. When the fans have fun, everyone wins." 

Founders Lance Kelly and Raymond Hart have successfully done what many other high tech start-ups have failed to do - to effectively engage and monetize brand fans, in order to generate new revenue streams. The company has attracted some of the best talent in Silicon Valley and the music and consumer products industries including designers and engineers from Zynga, Pogo, and EA, along with an experienced Board of Advisors comprised of celebrated individuals with lengthy backgrounds from A&M Records, EMI Music, Hallmark and more, and led by Michael James Jackson. Jackson has been a successful entertainment executive and corporate consultant for over 25 years whose credits as an award-winning record producer and music supervisor for film earned him seven gold and five platinum record awards.

The mobile app platform is a native iOS application. Data for all the apps are stored in AWS data centers which makes for flexible rapid development, and enables content and features to be dynamically updated without disrupting the user experience (geo-location, contests, fan profiles, virtual currency accumulation, etc.) Unlike other fan engagement apps, Fanfare keeps the app size down because content is in the cloud, not in the app. The result is a better overall experience for everyone.

Download the Keith Urban app in the iTunes App Store.

About Fanfare Entertainment, LLC
Fanfare Entertainment is a privately funded company based in Burlingame, California. The company focuses on delivering mobile experiences that engage and monetize fans in music, sports, consumer products and other brand-intensive industries. Fanfare brings new revenue streams to brands, artists, and musicians through its unique mobile apps, and Rifftime, the extraordinary showcase and innovative record label of the future targeting veteran and amateur artists alike. To learn more, visit  

About Borman Entertainment
Borman Entertainment, a Music Management and Artist Development company, has offices in Los Angeles, Nashville and New York City. The company, helmed by venerable manager Gary Borman, has been in business 40 years and has helped launch and develop the careers of Faith Hill, Lady Antebellum and Keith Urban as well as represented artists from many genres of contemporary music like: The Violent Femmes, The Rolling Stones, James Taylor, The Yellowjackets and The Bee Gees. Borman Entertainment is unique in the artist management space having developed many a superstar from the ground up while building new chapters in the careers of established superstars. With a focus on branding, cross-platform career integration and digital business development, Borman Entertainment succeeds with their boutique size and ability to develop vertically and deep for their select roster of artists. 

Media Contact
Laura Lowell
Impact Marketing Group

SOURCE Fanfare Entertainment, LLC