BURLINGAME, Calif., April 22, 2014 /PRNewswire/ -- In an innovative move guaranteed to impact the standard music industry touring model, Fanfare Entertainment, LLC and its Rifftime Music division, today unveiled the industry's first mobile, interactive music tour – The Rifftime on Route 66 Linear Music Festival. The festival will kick off in Chicago, IL on July 25th, 2014 and finish in Los Angeles, CA on August 9th, 2014. Traveling over the 2,451-mile road that is Route 66, artists will perform along the route in the towns it passes through.
Rifftime on Route 66 is designed to allow artists to have absolute control over their musical destiny. The mobile festival will endow participating musicians with the tools and technologies (provided exclusively by Rifftime) to book their own concerts in traditional venues such as nightclubs, bars, and roadhouses as well as impromptu house parties and on-street performances anywhere along Route 66. The artists will be empowered to manage their own logistics while marketing their music through Rifftime's applications and social media outlets.
"Route 66 is the perfect backdrop for our inaugural music festival," stated Lance Kelly, CEO of Fanfare Entertainment. "Historically, Route 66 has served as a gateway for those who dreamt of a new future. As time went on, the route became more and more prosperous due to the growing popularity of the highway and its name. Fanfare Entertainment endeavors to provide the same blazing path for musicians and artists who are looking for the opportunity to take control of their own success. We believe this music festival does just that and more."
The concept, imagined and implemented by acclaimed jazz guitarist Bruce Forman, leader of the western bebop band Cow Bop, and Rifftime on Route 66 Musical Director, arose out of numerous trips he experienced on this storied road. Starting in 2004 as the Route 66 Challenge, his band left Chicago with only $100 in their pocket and traveled successfully the entire way to the Santa Monica pier. "Route 66 represents the independent and undying spirit of our culture, with strong ties to our past. By embracing the time-honored tradition of "hitting the road," and combining it with modern technology and social media -- we hope to start an important new migration by creating the music community of the 21st century," says Forman. "This works, I've done it four times!"
Each group or artist will set their own route, schedule and mode of transportation, as well as finding additional sponsors. All participating bands will share a social media site, allowing them to post from the road and participate in Rifftime's "Virtual Tip Jar" along the way. In addition, Rifftime's team of stringers will "live stream" and document events along the route throughout the entire two-week festival.
"The Rifftime Music Division of Fanfare Entertainment has embraced the Festival concept from the very beginning. We also share a common bond with Fanfare's mobile app product line in its ability to enable our artists to be involved in their fan community, from start to finish," stated David Howard, Executive Producer at Rifftime Music. "We're very excited about the opportunities that lie ahead. From the aspiring, performing student, to the sophisticated listener/fan all the way to the mature touring professional -- our goal is to provide the ultimate music experience for the musician in all of us."
For more information on the 2014 Route 66 Linear Music Festival or if you are interested in participating, please visit: http://route66.rifftime.com.
About Rifftime Music Rifftime is a social and melodic experience for the musician in us all. From the aspiring performing student, to the sophisticated listener/fan, to the mature touring professional, Rifftime has something for everyone. With the highest compensation rate in the industry, artists can create and sell their own, quality music products. Rifftime supplies the production resources artists require to build a world-class presence. Fans are provided "backstage" pass access to their favorite artists through lessons, videos, songs, photos, touring information and more.
We hope you enjoy Rifftime and we welcome your comments and suggestions on how to improve your experience. To learn more, visit https://www.rifftime.com/
About Fanfare Entertainment, LLC Fanfare Entertainment is a privately funded company based in Burlingame, California. The company focuses on delivering mobile experiences that engage and monetize fans and consumers in music, sports, entertainment, consumer products and other brand-intensive industries. Fanfare brings new revenue streams to brands, artists, and musicians through its unique mobile apps, and through Rifftime, the extraordinary musician showcase and innovative record label of the future targeting veteran and amateur artists alike. To learn more, visit http://www.fanfareentertainment.com.