FanFueled Launches Innovative Event Ticketing and Marketing Platform; Rewards Fan Engagement

CHICAGO, Nov. 15, 2011 /PRNewswire/ -- Today Chicago based FanFueled officially launched their answer to the live entertainment business: an event ticketing and marketing platform that incentivizes, tracks, and rewards fan engagement.  By harnessing the power of social media networks to spread the word, event organizers will see an increase in ticket sales and a decrease in marketing costs.  With this revolutionary model, fans spread the word and FanFueled spreads the wealth.  After successfully completing extensive beta testing, fans, artists, and organizers now have an alternative way to connect and get compensated for loyalty, while saving money.

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"We are excited to offer a new way of doing business that allows people to come together and leverage the word of mouth buzz to drive a more successful and efficient live entertainment industry," Says Anderson Bell, FanFueled Founder & CEO.  "Over 20% of our users share their ticket purchase with their social networks and each one of those shares is generating over 500 free peer-to-peer impressions for our events."

As a ticketing option, FanFueled offers a mutually beneficial solution that slashes fees for event organizers, which are inevitably passed on to the ticket holder.  A $99 ticket for example, would carry a service fee of $3.  FanFueled's patent-pending platform tracks all sharing on Facebook and Twitter from ticket purchases and rewards fans with rebates when additional purchases result from a share.  But it doesn't stop there: FanFueled has the unique ability to track the ripple of influence of the original share and offers rewards on multiple degrees of separation.  At any time fans can apply their rewards toward future purchases or request a cash-out and FanFueled will send them a check.

As a marketing option, FanFueled Engage provides an opportunity for fans to talk about events they are attending and rewards them for doing what they love -- sharing plans on Facebook and Twitter.  Fans receive points that may then be used toward exclusive merchandise or special marketing offers set up between the event and FanFueled.  Rewards run the gamut, whether an autographed photo, backstage pass, posters, t-shirts, meet-n-greet, VIP upgrade, or other traditional promotions.  FanFueled Engage has produced over 5 million peer-to-peer impressions for clients like Camp Bisco and the North Coast Music Festival.

FanFueled continues to raise capital in excess of a million dollars led by prominent New York angel investor William Lohse and Listen LLC. William Lohse is the founder of The Tomorrow Project, The Pivot Conference, and an investor with New York Angels.  Listen LLC is a brand and innovation consulting firm that invests time, expertise and capital in "ear to the ground ideas" such as: CouponTrade, Fango Software Systems, and DigitalAisle.

Music lovers may follow FanFueled at http://www.facebook.com/FanFueled and http://www.twitter.com/FanFueled to start earning rewards.

FanFueled provides event organizers with the ability to recognize their most important fans, the ones who turn an event into an experience through their influence, passion and loyalty. The data generated from this patent-pending marketing platform will allow clients to identify and reward fans in new ways based on their contribution to an event's success.  This uniquely tailored information is also designed to augment strategies and create a valuable approach to marketing efforts and ticket sales, significantly lowering costs.

To schedule an interview with Anderson Bell please contact Andrea Kramer [email protected] 602 617 8640.

SOURCE FanFueled