FanMaxx Launches to Solve College Sports' $10+ Billion Revenue Gap

FanMaxx's proprietary AI-native platform, built by sports, media, and ad tech veterans, is designed to dramatically increase fan engagement and revenue. Learn more at fanmaxx.com.

SALT LAKE CITY, Nov. 10, 2026 /PRNewswire/ -- College athletics has a massive immediate problem. With the House v. NCAA settlement allowing schools to pay athletes, escalating coaching costs, and an arms race in facility build outs, they now face a huge gap between new costs and current revenue. Today, FanMaxx launches to solve that problem.

Great fans. Fragmented data. Untapped revenue.

Universities have some of the most loyal fans in sports. Yet, college sports earns roughly half the revenue per fan of the major professional leagues. Most schools can't see what their fans do across content, tickets, merchandise, food & beverage, giving, and sponsorship. All this data has been outsourced and sits in separate systems that don't talk to each other. No one sees the whole fan, so no one can serve the whole fan, and the revenue those fans could generate goes uncollected. FanMaxx rights this wrong.

"College sports draws pro-level audiences and earns half of what the pros earn from each fan. That isn't a fan problem. It's a data problem, and it's fixable," said Kurt Schneider, co-founder of FanMaxx and principal of Field Level Advisory Group. "The schools that fix it first will fund their rosters. The ones that don't will be cutting sports."

How FanMaxx works

FanMaxx is an AI-native fan intelligence platform that builds a single first-party profile of each fan and turns it into more relevant content and experiences. That intelligence powers a new university-branded app that gives fans a year-round home for content, community, tickets, game day activities, shopping, and giving. Every interaction feeds the platform, creating better content and experiences which drive more engagement, more engagement grows revenue per fan, and the intelligence gets sharper with every cycle.

FanMaxx does the heavy lifting. It integrates with a school's existing technology, works alongside its current ticketing, media, and sponsorship partners, and runs revenue programs with the athletic department. Its model shares in the new revenue it creates, so FanMaxx wins only when its schools win.

"Athletic departments don't need another app. They need new revenue they control," said Derek Mattsson, co-founder and CEO of FanMaxx. "Fans are a university's most valuable asset, and most schools barely know who they are. FanMaxx gives fans a community worth coming back to, and gives schools the intelligence to earn more from every one of them."

FanMaxx's founders are meeting with athletic directors, revenue leaders, and interested investors across the country now, and the response has been strong.

"Universities spent a century building the most passionate fans in sports, then handed the relationship to everyone else: the ticket vendor, the merch vendor, the social platforms," said Bruce Lefkowitz, co-founder of FanMaxx and principal of Field Level Advisory Group. "Every AD we talk to says the same thing: we need new revenue, and we need it now. The days of renting your own fans are over."

"Sponsors are done paying for a logo on a scoreboard. They want to know exactly who they reached and what it drove," said Dan Lovinger, co-founder of FanMaxx and principal of Field Level Advisory Group. "Schools that can't answer that question will watch sponsorship dollars walk out the door to the pros. Schools that can will name their price."

The founders

• Derek Mattsson, CEO, co-founded ad tech companies Vehix, acquired by Comcast, and placemedia, acquired by Altice; built and deployed a mobile fan app for University of Utah Athletics.
• Kurt Schneider is the former Executive Chairman of Logitix, former CEO of the Harlem Globetrotters, and former CMO of WWE.
• Dan Lovinger is the former President of Advertising and Sponsorship Sales for NBC Sports and the Olympics, where he closed more than $10 billion in deals.
• Bruce Lefkowitz is a former EVP of Fox Networks, where he led $3.8 billion in advertising revenue.

Schneider, Lovinger, and Lefkowitz are the principals of Field Level Advisory Group (FLAG), the sports and media advisory firm that partnered with Mattsson to launch FanMaxx.

Athletic departments interested in becoming a founding partner, and other interested parties who want to learn more, can reach the team at [email protected] or visit fanmaxx.com.

About FanMaxx

FanMaxx is an AI-native revenue platform for college athletics. It is designed to unify fan data across a school's existing systems and partners and turn it into new revenue at every fan touchpoint, including a university-branded fan experience. FanMaxx is selecting a founding university partner for its planned 2027 deployment. FanMaxx was founded by Derek Mattsson, Kurt Schneider, Dan Lovinger, and Bruce Lefkowitz. Learn more at fanmaxx.com.

Media contact: Derek Mattsson [email protected]

This release contains forward-looking statements, including statements regarding FanMaxx's plans, products, technology, anticipated partnerships, planned 2027 deployment, and the potential revenue and engagement benefits of its platform. These statements are based on current expectations and assumptions and are subject to risks and uncertainties. Actual results may differ materially from those expressed or implied. Market and industry figures are estimates based on FanMaxx's analysis and third-party sources and have not been independently verified. This release is for informational purposes only and is not an offer to sell, or a solicitation of an offer to buy, any securities. Any such offer would be made only by means of definitive offering documents and only to persons eligible to invest in compliance with applicable securities laws.

SOURCE FanMaxx