FAO Schwarz Announces Product Line Expansion Beyond Toys

NEW YORK, Feb. 14, 2019 /PRNewswire/ -- Following FAO Schwarz's return to retail, the brand today introduces several new licensing agreements in the candy, home, and accessory space as well as expansion of its physical retail footprint with new international and national locations. FAO Schwarz has entered into licensing agreements with Britannica Home Fashions, Galerie USA, and Uncas International to create a wide array of lifestyle products for children and families that will be available this fall.

Britannica Home Fashions together with FAO Schwarz will develop a collection of home fashions including various styles of bedding, bath, soft holiday décor items, and more. Galerie USA is working with FAO Schwarz to create chocolates, gift-sets, and bespoke candy offerings that celebrate the seasons, such as Valentine's Day, Easter, and Christmas confections. Uncas International will launch a line of new FAO Schwarz accessories including jewelry, hair products, and key chains.

"FAO Schwarz is a global kids lifestyle brand. Because of its rich history, authenticity and nostalgia, we have always felt the FAO Schwarz brand goes beyond toys," David Conn, CEO of ThreeSixty Brands, FAO Schwarz's parent company.

Following the opening of FAO Schwarz's new flagship store at 30 Rockefeller Plaza in New York City and the opening of FAO's first airport location at LaGuardia Airport in November 2018, the brand looks forward to expanding its national footprint with a second airport store in Chicago Midway International Airport. Through an exclusive agreement with Hudson Group, a leader in North American travel retail, additional FAO Schwarz and FAO Schweetz shops will open throughout the year in airport terminals nationwide. This includes a forthcoming airport location confirmed to open at Indianapolis International Airport.

FAO recently announced the first-ever European flagship store will open in London on November 1, 2019 located within Selfridges department store's famous Oxford Street location. More than 20,000 square feet of space will feature a full collection of FAO Schwarz products and theatrical experiences.

FAO Schwarz has also partnered with Kidsland, China's largest toy distributor and retailer with almost 300 stores. The long-term, multi-channel partnership will establish FAO Schwarz as the high-end toy retailer in mainland China. A 27,000-square-foot FAO Schwarz flagship is scheduled to open at China World Mall in Beijing May 2019. FAO Schwarz will continue expanding internationally with shop-in-shops in Canada with Hudson Bay.

About FAO Schwarz:
FAO Schwarz is one of the oldest, most historic, and iconic toy brands in the world.  Founded in 1862, Frederick August Otto Schwarz opened FAO Schwarz, a marvelous bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world. As one of the oldest and most iconic toy brands in the world, FAO Schwarz has always been synonymous with quality and innovation, and offering cherished memories for generations of adults and children alike. The fondness associated with FAO Schwarz is wrapped up in the theatre of it all. It's more than just toys. It's the deep nostalgia for play that came to life and was so often larger than it. A visit to FAO Schwarz meant much more than a trip to a toy store and it will again.

About ThreeSixty Brands:
ThreeSixty Brands owns and operates the FAO Schwarz and Sharper Image brands and is a New York based subsidiary of ThreeSixty Group. ThreeSixty Group was founded in Southern California in 2001 and today has offices across the globe. The company designs, sources, and distributes consumer products across diverse categories under a portfolio of owned and licensed brands. Their portfolio includes more than 20 brands (internally developed, acquired, and licensed) including the iconic FAO Schwarz, Sharper Image, Wembley, and Discovery brands.  The brands and products are sold in over 70,000 retail doors in the U.S. and across the world.

Connect:
Website: www.faoschwarz.com
Facebook: https://www.facebook.com/FAO/ 
Instagram: @FAOSchwarz  
Twitter: @FAOSchwarz
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For press inquiries:
U.S. Contact: The Door, faoschwarz@thedooronline.com

SOURCE FAO Schwarz

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