Farberware Brand Launches New Line Exclusively at Walmart

MIRAMAR, Fla., Nov. 1, 2011 /PRNewswire/ -- Today, home chefs seek value in their countertop kitchen appliances and they not only look for products that become fundamental components of their home, but also offer quality and timeless style. This combination of excellence and affordability is harder to find than ever.  Russell Hobbs, the licensee of the Farberware brand, announced its newest addition to the small kitchen appliance category with an exclusive line only available at Walmart.

Farberware's sleek and stylish line of products includes a chic, programmable coffee and tea maker, a dual-function food processor and a powerhouse 10-speed blender. All have stainless steel finishes and unparalleled craftsmanship perfect for the home chef that is interested in high-quality, great-looking appliances at an affordable price.

"In today's economy, consumers perceive a 'good value' as more than just the lowest price. They also want all the bells and whistles they've come to expect in their appliances like stainless steel finishes, digital controls and dual functionality, and we're proud to say that this new line has all that and more," said Danielle Gosthe, Senior Brand Manager for the Farberware brand. "Our coffee and tea maker, food processor and blender go toe-to-toe with other well-known brands and beat them with more features, lower pricing and higher-end finishes."

From programmable features to sleek elegance, Farberware's new kitchen appliance line has everything the modern home cook needs and looks for in their kitchen.  

12-Cup Programmable Coffee & Tea Maker (Model Number: CM3000S)

This 2-in-1 coffee and tea maker was designed with coffee and tea aficionados in mind. The stainless steel unit has two specialized permanent filters for coffee grinds and tea leaves and a unique water filtration system, ensuring pure, piping-hot cups of your favorite brews each time.

12-Cup Food Processor with 4-Cup Nested Workbowl (Model Number: FB3000FBS)

This sleek 12-cup food processor with a 4-cup nested workbowl is designed to make quick work of all your favorite foods. The stainless steel food processor has a reversible slicing and shredding disk, plus separate blades for chopping and processing dough. And when the job calls for smaller food prep tasks, the unit delicately processes in a separate, 4-cup workbowl.

10-Speed Blender with Pre-Programmed Settings (Model Number: BL3000FBS)

Refined style and quality craftsmanship come together in this 10-speed blender with pre-programmed settings. This stainless steel blender has a high-quality 56-ounce glass blending jar fit for a variety of blending tasks. Plus, pre-programmed settings include Soups, Smoothies, Shakes, Frozen Drinks and Easy Clean, while a six-point blade system with varying pulse speeds lend greater control. And with 600-watts of power, ice turns to snow in seconds.

These Farberware products are available now at Walmart stores for only $59.88 each. For more information about Farberware and its new line of small kitchen appliances, visit www.farberwareproducts.com.

About Farberware

When it comes to your kitchen, no other company can match the long history of innovation and customer satisfaction of Farberware®. Founded in 1899, Farberware grew out of simple beginnings in copper cookware to become one of the largest manufacturers of cookware and stainless steel electrics in the world. Focused on the belief that durability and innovation can work in harmony, Farberware develops truly timeless products that are built to last and designed to work for years. This principle has allowed Farberware to invent products like the first line of stainless steel appliances in 1955 and the first countertop convection oven in 1973.

The Farberware brand is licensed by Russell Hobbs, Inc., a leading marketer and distributor of a broad range of branded small kitchen and home appliances. Russell Hobbs has a broad portfolio of well-known brand names, including Black & Decker®, George Foreman®, Russell Hobbs®, Juiceman®, Breadman®, Toastmaster® and Farberware®.

Russell Hobbs, Inc., is a subsidiary of Spectrum Brands Holdings, Inc. (NYSE: SPB), a member of the Russell 2000 Index, and a diversified, global consumer products company. Spectrum Brands Holdings' products are sold by the world's top 25 retailers and are available in more than one million stores in more than 120 countries around the world. Spectrum Brands Holdings generated net sales of $3.1 billion from continuing operations in fiscal 2010. For more information, visit www.spectrumbrands.com.

SOURCE Farberware