LOS ANGELES, Feb. 21, 2013 /PRNewswire/ -- Last November and December, Farmers Insurance Group Federal Credit Union (FIGFCU) and its members came together to raise $27,000 for the Farmers Family Fund over the holiday season. Right before the start of the busiest shopping season, FIGFCU launched "Give with a Simple Swipe", a campaign that encouraged members to use their debit card, where every purchase was rounded up to the nearest dollar and automatically transferred to the member's designated account. While members saved the change in their accounts, FIGFCU matched that amount 100% and donated it to the Farmers Family Fund.
The Credit Union initially planned to match up to $20,000 in total transactions at the time; however the amount of transactions equated to over $26,000 at the end of the campaign. For that reason, FIGFCU President/CEO Mark Herter decided to add an additional $7,000 to the original donation, making the total contribution $27,000.
The Farmers Family Fund is a program designed to provide relief to Farmers employees and their families who are victims of disasters or who have encountered a severe financial hardship.
"We were grateful to have members participate in the "Give with a simple swipe" program to support our efforts. It's a privilege to help families get the necessities they need to survive during an emergency or hardship. Everyone at FIGFCU lives by the credit union philosophy of "people helping people," says Herter.
This is the Credit Union's second partnership with the Farmers Family Fund. Last year FIGFCU donated $10,000 to the Fund. To date, FIGFCU has donated $37,000 to the Farmers Family Fund.
Farmers Insurance Group Director of Community Relations, Doris Dunn stated, "Mark and the staff at FIGFCU have served a valuable role with our Farmers Family Fund efforts. We cannot be more thankful for their generosity and passion towards improving the lives of our employees and their families through their significant donations."
If you have any questions about the Farmers Family Fund, please send an email to firstname.lastname@example.org.
About Farmers Insurance Group Federal Credit Union
Farmers Insurance Group Federal Credit Union (FIGFCU) is a not-for-profit financial institution serving Farmers Insurance Group employees, agents, and their families for over 75 years. With over 40,000 members nationwide and $650 million in assets, FIGFCU invests its resources in expanding convenient and innovative tools for its member. FIGFCU members have ownership in the Credit Union and receive lower loan rates, higher savings rates and annual dividends in the form of bonuses and special discounts. FIGFCU provides multiple delivery channels to its membership with financial services such as 24/7 online banking, free Electronic Bill Pay, free Mobile Banking, free eStatements, free Online Deposit, and more. For information on all the products and services offered by FIGFCU, please visit www.figfcu.com.
Marketing Supervisor, FIGFCU
SOURCE Farmers Insurance