Farnoosh Torabi Appoints Krupp Kommunications, Inc. (K2) as Agency of Record

NEW YORK, Jan. 7, 2014 /PRNewswire/ -- Krupp Kommunications (K2) is pleased to announce the addition of Farnoosh Torabi, TV personality, personal finance expert, and author to its roster. K2, a full-service public relations, marketing, and branding agency, will provide brand management, as well as national media relations, to develop Torabi's overall brand and launch her third book, When She Makes More: 10 Rules for Breadwinning Women (Hudson Street Press; May 2014).

In her upcoming book, When She Makes More, Torabi addresses a new reality many women face that she personally experienced: making more money than their spouse. She discusses how this income imbalance not only affects their relationship and family dynamic, but also how women can best manage (and take advantage of) this unique circumstance—emotionally, socially, and financially.

"Based on my personal experience of 'making more' in my relationship, I wanted to share the strategies other women can use to approach the subject of money, which is already often considered a taboo subject," says Farnoosh Torabi. "Because of their successful track record in developing experts and books as brands, I am excited to be working with Krupp Kommunications to help spread this message, which is so personally important to me."

"K2 strives to work with clients who are committed to finding ways for people to improve and better their lives, so we are thrilled to be collaborating with Farnoosh Torabi on the launch of When She Makes More," says Heidi Krupp, founder and CEO of Krupp Kommunications. "As a female CEO myself, this topic really hit home for me, as it is something not often discussed, but affects all aspects of a woman's overall success and happiness in life – from work, to relationships, to family. Farnoosh is the perfect addition to our roster – she is the real deal!"

About Farnoosh Torabi
Farnoosh Torabi is a personal finance expert, author, TV personality, and sought-after speaker whose mission is to help people take control of their finances so they can live their richest, happiest lives. A frequent financial contributor to Yahoo!, The Today Show, ABC, and All You magazine, she has personally coached a wide range of audiences, from college students, to couples, to executives at Fortune 500 firms. Her latest book, When She Makes More: 10 Rules for Breadwinning Women, hits shelves May 2014.

To learn more about Farnoosh, please visit her website: http://farnoosh.tv and follow her on Twitter @Farnoosh.

About Krupp Kommunications, Inc.
First established in 1996, K2 Krupp Kommunications is an award-winning full service public relations and marketing agency located in the Chelsea district of New York City.  With expertise in connecting brands and personalities with cultural trends and influencers, K2 has taken some of today's top talent, from start-ups to big brands, and has driven many into becoming household names. K2 works and collaborates with clients to develop highly strategic campaigns focusing on going beyond media relations to reaching a client's measurable business goals.  K2's experienced group of passionate and professional team members are highly regarded by clients and national media. With its high energy, motivated team that goes above and beyond, K2 is big enough to have the resources to generate meaningful results, yet still small enough to have fun and demonstrate all the flexibility of a boutique. 

For more information, please visit www.kruppkommunications.com.

Media Contact:
Rachel Albert
Krupp Kommunications
212-886-6704
Email

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