BEIJING, Aug. 31, 2017 /PRNewswire/ -- On August 25th and 26th in Qingdao China, hundreds of international fashion influencers, MCNs, industry partners, brands and investors gathered at China's 1st Fashion Celebrity Global Summit.
MOKO China President and CEO Mr. Lei Fu, Alibaba Greater Entertainment Group Youku Tudou Vice President Wei Ge, Sequoia Capital China Partner Cen Wang and many other industry leaders attended. U.S. Producer and Rapper Maejor, Youtube Singer Jason Chen, Instagram influencer Lily May Mac, executives from UTA, WME|IMG China and AmeriChina Group also joined this global event.
The Fashion Celebrity Global Summit is hosted by China's largest fashion MCN MOKO, Trends Group and Qingdao National High-tech Industrial Development Zone.
Industry leaders from MOKO China, Alibaba and Weibo delivered their keynotes first. MOKO China President and CEO Mr. Lei Fu introduced a "White Paper on Fashion Celebrity's Business Value" to the summit. This White Paper included MOKO's experiences accumulated in the past 10 years and insights based on their database. As one of the most authentic White Paper in China, it also analyzed potential monetization methods for fashion celebrities.
Following the summit there was a Red Carpet and Award Ceremony. China fashion influencers Gogoboi, Dayi Zhang, and international influencers Jason Chen, Lily May Mac, Maejor appeared and accepted their awards. Maejor, a three time Grammy nominated US producer behind albums from artists like Justin Bieber, recently collaborated with Skrillex and Chinese hip-pop idol Kris Wu in LA. Maejor hopes the song will be shared with the rest of the world soon.
Gathering top talents and resources from fashion, e-commerce, live-streaming and Weibo, this Fashion Celebrity Global Summit covered the most aspects of China's fashion celebrity industry in history. It is notable that the total annual earnings of attendees reached 10 billion RMB.
On the second day of the summit, it discussed topics like content creation and monetization, personal branding and IP development, fashion e-commerce, city innovation and etc. Panels on Internet music products and platforms, fashion celebrity investments and economics also generated valuable insights.
MOKO is China's longest fashion influencers' website that provides training, performance and business opportunities to talents. Today, with 3.5 million cooperated fashion talents, MOKO has become the largest fashion talent MCN contributing to China's Internet celebrity industry.
MOKO as China's 1st Internet industry leader moving its headquarter to Qingdao, has signed a strategic MOU with Qingdao government to support the city's development in technology, fashion and innovative industries.