Me-Ality -- Fashion Fitting Goes High Tech at Cumberland Mall on 3/16

Exclusive preview shows how Me-Ality™ will change the way people shop for clothes

Mar 08, 2012, 06:00 ET from Me-Ality

ATLANTA, March 8, 2012 /PRNewswire/ -- Shoppers at Cumberland Mall in Atlanta, Georgia, will experience first-hand the fitting room of the future when Me-Ality™—Measured Reality celebrates its official launch throughout the day on Friday, March 16th. Demonstrations will take place at Noon and 4 p.m. Me-Ality™--Measured Reality's Size Matching Experts will be on hand to demonstrate how innovative sizing technology works, and how it takes the guess work out of finding your best apparel brands. Guests will be treated to complimentary refreshments and entered into a free drawing for a $50 gift certificate. The event is free and open to the public.

Me-Ality™ size-matching station is offering a revolutionary new technology that enables consumers to find their best fit, with its free, fully-clothed, 10-second body scan. In addition to Cumberland Mall in Atlanta, Me-Ality™ size-matching stations are currently in operation at Perimeter Mall in Atlanta, North Point Mall in Alpharetta and Arbor Place Mall in Douglasville.

Tanya Shaw, President and CEO of Me-Ality™ said: "Right now we are in the preview phase of our launch, which means we're able to match people with a range of denim and pants styles."

The Me-Ality™ size-matching stations sends and receives safe, low-power radio waves and records 200,000 data points by bouncing these signals off the skin of a fully clothed consumer. Me-Ality™ then compares body measurements to garment sizing specifications.

The free Me-Ality™ scan identifies the fit, style, design and cut that best match an individual's measurements. The process, which takes just 10 minutes to produce a personalized shopping guide of denim and pants, recommends the best sizes to buy and where to purchase the items at the mall. 

Then by creating a Me-Ality™ online profile, shoppers can benefit from: free updated shopping guides as new brands, styles and sizes are added; easier online shopping, and other style choices that are available online or at other retailer locations.

Developed by Unique Solutions, Ltd., Me-Ality™ size-matching stations are expanding across the country this year with size-matching stations openings in major malls in cities such as Dallas, Phoenix, Chicago, New Jersey, New York, Boston and California. Over the next two-plus years, Me-Ality™ will be in over 300 malls across the United States.