Fashion Industry Leader, MAGIC, Launches Its First Fashion Event in Japan
MAGIC and JFW-International Fashion Fair Join Forces to Launch IFF MAGIC Japan in April 2017
Apr 26, 2016, 07:00 ET
LOS ANGELES, April 26, 2016 /PRNewswire/ -- UBM plc (LSE: UBM-LN), a leading global business-to-business event organizer and marketing services organization, and producer of MAGIC, fashion's largest global trade show, today announced the launch of IFF MAGIC Japan, a new joint venture between MAGIC and JFW-International Fashion Fair, Japan's longest running, bi-annual fashion business tradeshow organized by renowned publisher Senken Shimbun.
The two fashion powerhouses will join forces to launch the first IFF MAGIC Japan event next April 26-28, 2017 at the Tokyo Big Sight exhibition center.
MAGIC will bring its 80+ years of fashion tradeshow experience to guide JFW-International Fashion Fair in cultivating the overall look-and-feel of the new show. IFF MAGIC Japan 2017 will be held as the cornerstone of Japan Fashion Week in Tokyo and will feature a re-imagined and re-merchandised show floor with new brands, laid out in easily to navigate fashion neighborhoods that will maximize the experience for both retailers and exhibitors. IFF MAGIC Japan will also launch with a freshly developed social media presence, innovative marketing strategies and show floor activations, taking note from its U.S. counterpart's longstanding success.
"Fashion is a truly global industry, and we are thrilled for MAGIC's upcoming expansion into the Japan market in partnership with JFW-International Fashion Fair, and UBM Japan," said Chris DeMoulin, Managing Director, Fashion, UBM America's. "Our combined expertise will not only help IFF MAGIC Japan evolve quickly to meet the dynamic needs of the Japanese market, but will provide a new platform for UBM Fashion's global customer base to find new business partners and brands in Japan as well."
Japan is the third largest fashion market in the world after the USA and the EU. Japan's fashion trends influence the fashion markets not only of Asia but all around the world and until now, Japan has not hosted a truly international trade fair for the fashion industries.
With the launch of IFF MAGIC Japan, UBM aims to further educate, inspire and facilitate commerce for retail buyers and attendees – while providing a unique experience to the Asia market. IFF MAGIC Japan will serve as a high-profile showcase for Japanese fashion brands and designers to promote themselves to Japan and the global market, and also as an opportunity for international brands and suppliers to access the lucrative Japanese market.
About MAGIC
Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business – MAGIC. As an incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer. The show's goal is to connect and inspire the fashion community. The August 2016 MAGIC will run from August 15 – 17, 2016. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information please visit www.magiconline.com.
About UBM plc
UBM plc is a leading global marketing services and communications company, whose primary focus is events. We help businesses do business, bringing the world's buyers and sellers together at events, online and in print. Our 5,100 staff in more than 20 countries are organized into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently. Running over 400 events per year, UBM is the second largest exhibitions organizer globally and the largest independent organizer in the US and China.For more information, go to www.ubm.com; for UBM corporate news, follow us on Twitter at @UBM_plc and go to http://media.ubm.com/social for more UBM social media options.
UBM Americas, a part of UBM plc, delivers events and marketing services in the fashion, technology, licensing, advanced manufacturing, automotive and powersports, healthcare, veterinary and pharmaceutical industries, among others. (www.ubmamericas.com)
UBM is also one of the leading trade fair organizers in Japan, organizing the annual Japan Jewellery Fair as well as events for the beauty, health, food, pharmaceutical and information technology industries (www.ubmjapan.com)
About Senken Shimbun Co Ltd
Senken Shimbun Co Ltd is the publisher of the Senken Shimbun, a Japanese language daily newspaper for the fashion industry, and an English-language version called The Senken, which is published quarterly. Since 2000 it has organized the International Fashion Fair, IFF, twice a year in Tokyo. (www.senken.co.jp).
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SOURCE UBM plc; MAGIC