Fashion Retailer REDTAG Partners with Capillary Technologies to Launch rt rewards Program in Middle East

DUBAI, UAE, March 13, 2013 /PRNewswire/ --

Powered by Capillary's Intelligent Customer Engagement™ Solutions "rt rewards" aims to add 500,000 REDTAG Shoppers in next 2 years

Capillary Technologies, leading provider of cloud-based software solutions that enable businesses to intelligently engage with their customers through mobile, social and in-store channels, today announced that it has partnered with the leading Middle Eastern value fashion and home stores chain REDTAG, to launch their first ever loyalty program 'rt rewards'. True to their brand promise, REDTAG offers a rewarding in-store experience linked to a loyalty program that customers can enjoy using either loyalty cards or mobile/smart phones. Leveraging Capillary's cloud-based suite of Intelligent Customer Engagement™ Solutions, the brand intends to enhance their customers' shopping experience and instill brand loyalty with personalized and targeted marketing to drive footfalls and conversions.

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"At REDTAG we believe in offering an enjoyable shopping experience to our value-conscious customers while providing maximum returns on their engagements with the brand." says Ernest J. Hosking, CEO of REDTAG.   "We are confident that our customers will enjoy the benefits of this new, technology-driven loyalty initiative and enjoy shopping with us even more while they receive accelerated rewards." REDTAG has a strong presence in the Middle East with more than 100 stores spread across the region. "UAE is the first market where we have introduced the rt rewards program and we plan to expand it to other markets very quickly."

'rt rewards' is purposefully designed by a powerful analytics driven process and it will allow REDTAG to understand different customer types and their preferences better and personalize marketing efforts to engage them more effectively than before. REDTAG believes that by promoting and rewarding on the products preferred and liked by them, this loyalty initiative will fortify 'brand fidelity' and will add to the customers' delightful purchase experience.

On investing in technology-driven platforms for loyalty programs, Hosking remarks, "The customer is seeking an experience and convenience rich shopping which is only achievable by understanding her behavior better. Keeping with the global trend, we decided to adoptcloud and mobile technology  for the new loyalty program to provide our customers a seamless experience across our stores through real-time,personalized communication  program which is truly world class. 'rt rewards' had already signed up a great number of members in its pre-launch stage and the REDTAG team is confident of creating a large loyal customer base across Middle East very soon. It took Capillary just 2 months to go from conceptualization to launch, with minimal involvement of our tech team. They managed the entire process with superb efficiency and limited support from our technology team. Indeed an impressive performance."

Capillary's Intelligent Customer Engagement^[TM] solutions enable REDTAG to maximize real-time customer interaction using in-store communication through mobile access. Vikas Tayal, the Regional Head, Middle East & Africa for Capillary Technologies says "Intelligent retailing is the way forward to increase your share in the $12 billion Middle East apparel market. The mobile-based loyalty program is a foundation laid for REDTAG, to support its growth plans and customer-centric orientation. Capillary looks forward to drive REDTAG's brand loyalty and customer experience initiatives for all their stores across the Middle East."

 "We are certain that through personalization and Intelligent Customer Engagement™, rt rewards will instill loyalty in customers, resulting in a high customer lifetime-value for REDTAG." adds Vikas.

About Red Tag

The REDTAG Group is part of BMA International, which is also the holding company for Retail Arabia which operates hypermarkets, supermarkets, convenience stores and malls. REDTAG is 'The Fashion Destination' for value-conscious customers, and is currently growing at an impressive rate annually with 105 fashion and lifestyle stores across the Middle-East.

About Capillary

Capillary Technologies is a leading provider of cloud-based software solutions that help businesses to intelligently engage with customers through mobile, social and in-store channels. Capillary's cloud-based platform powers end-to-end customer engagement, clienteling, loyalty and social CRM solutions for more than 140 major brands across 10,000 stores, bringing instant shopper gratification to over 50 million consumers across the United States, United Kingdom, South East Asia, Greater China, Middle East, South Africa and India.  Capillary's customers include industry leaders such as Pizza Hut, PUMA, VLCC, Marks & Spencer, Benetton, Store21, Nokia and Nike. The company is the recipient of numerous awards and was most recently named to the Red Herring Global Top 100 Companies of 2012. Capillary is backed by prominent venture capital investors including Sequoia Capital, Norwest Venture Partners and Qualcomm Ventures.  Visit http://www.capillarytech.com for more details.

For Media Enquiries: Abhishek Bajaj, [email protected], +1-650-521-9920

SOURCE Capillary Technologies Pvt Ltd