Fashion, Rewritten: Community-Powered Viva Voce Debuts, A Platform Where Every Body Matters

Unveiling the dynamic new digital community and marketplace putting self-expression, representation, and belonging at the center of fashion

NEW YORK, Oct. 8, 2025 /PRNewswire/ -- Viva Voce, the new plus-size fashion community platform and online marketplace, today made its official debut to the U.S. market. Built by, and for those who have long been excluded from mainstream fashion, Viva Voce is a community-powered movement where every voice matters, every perspective is important, and the right to self-expression is recognized. 

Founded by entrepreneur and advocate, Kate Zigrang, Viva Voce is rooted in her lived experience as a tall, fat woman - terms she intentionally reclaims as part of her broader effort to challenge stigma, promote body liberation, as well as fight weight-based discrimination. After years of being unable to find clothing that fit or reflected her identity, she set out to build what was missing. "Viva Voce," Latin for "with living voice," reflects the brand's mission to amplify marginalized communities and authentic voices in an industry long overdue for transformation.

"Viva Voce is more than a platform, it's a movement grounded in purpose," said Kate, "For too long, many of us have felt invisible in spaces that should celebrate who we are. Viva Voce is here to change that by providing a space where everyone is invited to show up fully and freely. It's a home for self-expression and a community where every voice and every body, at every stage, is seen, heard, and valued."

Anchored in the audience it serves, Viva Voce goes beyond a traditional fashion brand to create a new kind of social space, intentionally built away from the noise of algorithms and the pressure of performative posting. It is a space where real connection, authentic self-expression, and community storytelling take center stage. Through interactive forums, collaborative content, and co-hosted store events, members are invited to engage meaningfully, shape the conversation, and co-create fashion's future as a vibrant, inclusive experience that is genuinely built together.

In addition to its dynamic community platform, Viva Voce is home to a vast shopping marketplace featuring a curated selection of independent, values-driven brands, including Pamut Apparel, ABLE Clothing, Nomads, Reistor, Baacal by Cynthia Vincent, Hilary MacMillan, See ROSE Go, Wear Proclaim, Tamara Malas, GIA/irl, Chouette Designs, Thunderpants USA and tomboyx (in store only). From everyday staples to statement pieces, each partner was chosen for its commitment to expanded sizing, ethical production, sustainability, or authentic representation. The marketplace will feature a full size range of XS-6X at launch so that everyone, no matter their size, can enjoy shopping in one place.

Following the success of the brand's Atlanta pop-up store that welcomed the local community this summer, Viva Voce will debut its next pop-up this October 16th 2025 at 276 Bedford Avenue in Williamsburg, Brooklyn. Planting its flag in one of the world's fashion capitals, the destination will bring Viva Voce's empowering vision to a city known for its diversity, creativity, and style. More than a store, the Williamsburg pop-up will feature curated fashion, weekly activations, and community-driven events, creating a vibrant hub where culture and self-expression collide. Open through February 2026, it marks a powerful new chapter for Viva Voce in a city that celebrates individuality and bold ideas.

Viva Voce was built in close partnership with TAU Investment Management (TAU), a founding partner and equity stakeholder whose strategic involvement has been instrumental in establishing the company's operational foundation. With deep experience as both a growth investor and thematic operator in the global sustainable apparel supply chain, TAU brings long-term industry insight to support Viva Voce's continued development and impact.

"It was always clear that Viva Voce had the ingredients for long-term success – a purposeful mission, a community, and a strong operational foundation," said Oliver Niedermaier, CEO of TAU. "As a growth investor in mission-driven fashion ventures like TomboyX, we know what it takes to build lasting value. Kate is reshaping how brands connect with their community, and we're proud to support her in bringing Viva Voce's powerful platform to life."

With the brand's official debut, Viva Voce aims to set a new standard for what fashion can be, while collaborating with like-minded brands and placing inclusion of the plus-size consumer at the heart of everything it does. Prioritizing authenticity and purpose over passing trends, the platform aims to reshape the fashion industry into something more honest, human, and built to last.

To learn more about Viva Voce, join their online community, explore the marketplace, and plan a visit to one of their retail pop-ups, head to vivavoce.live. You can also follow Viva Voce on Instagram, TikTok, and Facebook.

About Viva Voce
Viva Voce is a community and marketplace built at the intersection of self-expression, representation, and commerce. Rooted in lived experience and powered by collective voice, the platform partners with independent brands that prioritize sustainability, equity, and visibility. Through curated retail, content, and connection, Viva Voce is reshaping who fashion serves and how it shows up. More than a marketplace, it's a movement to make style more human. Every collection, collaboration, and conversation is guided by one mission: to help people feel visible, valid, and valued.

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SOURCE Viva Voce