MEXICO CITY, Sept. 24, 2018 /PRNewswire/ -- Fashion Week México (FWM), the organization behind the biannual Mercedes-Benz Fashion Week held in Mexico City, announced it will host new all-Mexican designer group show during New York Fashion Week (NYFW) this February. The new show, titled MX_NY, will bring together three prominent Mexican designers – Anuar Layon, Lorena Saravia and Yakampot – for a vibrant display of Mexico's distinct designs in North America's fashion capital of New York City.
The announcement was made on Sept. 14 during a private party at Atla in New York, the sister restaurant to Mexican Chef Enrique Olvera's first New York restaurant Cosme, and one of Manhattan's buzziest restaurants for the fashion set. The event was attended by designers, top fashion magazine editors and buyers from department's stores such as Bloomingdales, signaling that the American market is ready for the emergence of Mexican designers.
Over the past twelve years, FWM has grown, gaining recognition and becoming Mexico's best-known fashion platform. From its ranks have come designers who have managed to project internationally, such as Alexia Ulibarri, Lydia Lavin, Alejandra Quesada and Alejandro Carlin, while others have been invited to market their collections by major department stores such as Saks Fifth Avenue; opened their own brick-and-mortar boutiques in Mexico City's most trendy neighborhoods; or opened successful online stores.
The continued popularity of FWM and the launch of MX_NY at NYFW stems from the persistent efforts of COLOüRS, the company behind FWM, which has been cultivating Mexican design talent for years. In the coming months, the COLOüRS team and designers showing at MX_NY will roll out a series of initiatives from media appearances to creative collaborations leading up to the runway show at NYFW in February. You can follow the journey of the designers and show on Instagram at @MX_NY and @FashionWeekMX.
Cory Crespo, President of COLOüRS, is the visionary behind this initiative for market share for Mexican designers. "The goal of the project is to transform the mindset and push for the development of strong brands that can match the creativity of their artistic proposals with viable commercial offerings," said Crespo.
Mexico City is a global capital that attracts millions of visitors annually who enjoy its rich history and modern day travel offerings, and the local fashion industry is increasingly drawing design enthusiasts with annual events such as FWM and the emergence of talented young designers who are putting Mexican fashion on the map. From high-end design shops, to trendy boutiques, to artisanal handcrafts, Mexico City is a modern day mecca for fashion lovers.
COLOüRS aims to create "connection experiences" between brands and audiences through passion points including Fashion, Arts, Music, Entertainment and Sports (FAMES). The organization achieves this through three main platforms:
- Advertising, Communication and Influencer Marketing. www.colours.com.mx
- Experiential Marketing (Platforms, Festivals and Events). www.fashionweek.mx
- Celebrity Management. www.cmxmexico.com
About Anuar Layon
Born in Mexico City, Anuar Layon has over 10 years of experience as a designer and specializes in streetwear. Layon serves as creative director and designer for Mexico is the Shit, Prima Volta, Sad Boy, White Tag and Mercadorama Custom, and throughout his career has designed for Daft Punk, Wu Tang Clan, Iggy Pop and Queens of the Stone Age among others. www.instagram.com/anuarlayon
About Lorena Saravia
Lorena Saravia is an accessible luxury brand designed for contemporary women. Fluid silhouettes and a timeless elegance are key characteristics of the label. In 2014, the brand opened its first flagship boutique and the line can also be found in departments stores and stockists throughout Mexico. www.lorenasaravia.com
Yakampot promotes and evolves Mexican cultural heritage by designing, crafting and selling fashion forward clothing for sophisticated women. The garments, made with quality fabrics, resurrect ancestral techniques integrating them into a contemporary esthetic. They are relevant to today's wardrobe need and yet timeless, an heirloom of the future. The brand works with indigenous artisans to create products. We aim to create a thriving industry for the communities by giving a commercial value and new lease of life to their inherited skills. www.yakampot.com
About Mexico City
Consistently ranked among the top places to visit, Mexico City is a world capital welcoming more than 12.5 million visitors each year who come for its renowned cuisine, vibrant culture, rich history, unique neighborhoods and modern day travel offerings. In 2018, Mexico City celebrates its designation as World Design Capital®, an honor awarded by the World Design Organization™ for its commitment to design as an effective tool for economic, social and cultural development. The first city in the Americas to hold the title, Mexico City's recognition is driven by a creative class of designers, architects, hoteliers and restaurateurs spearheading a new era for the ancient capital whose pre-Hispanic, colonial and contemporary influences span nearly seven centuries. For more information, news and updates on travel to Mexico City follow @MexicoCityLive on Facebook, Twitter and Instagram.
SOURCE Mexico City