FASHIONPHILE Announces Nicole Richie as its 2025 Brand Ambassador

The ultra-luxury resale platform taps fashion icon, actress, creative director and entrepreneur as the face of its 2025 campaign alongside a curated collection of her favorite pre-loved accessories

SAN DIEGO, May 1, 2025 /PRNewswire/ -- FASHIONPHILE, the leading resale e-commerce platform for pre-owned, ultra-luxury accessories, is proud to announce Nicole Richie as its 2025 brand ambassador. The fashion icon, actress, creative director and entrepreneur stars in FASHIONPHILE's latest brand campaign and has curated an exclusive collection of her favorite accessories, now available to shop at FASHIONPHILE.com. 

Styled by the beloved Jamie Mizrahi and captured by Claire Leahy in Los Angeles, the campaign captures Nicole's effortlessly chic aesthetic and passion for sustainable fashion and features FASHIONPHILE's collection of ultra-luxury handbags and accessories from brands like Chanel, Hermès, Louis Vuitton and more.

"I have always felt that sustainability in fashion is not just a trend, but a responsibility. This is one of the many reasons I love and shop FASHIONPHILE," shares Nicole Richie. "They have allowed me to embrace my vintage shopping habits with the best selection of pre-loved, ultra-luxury handbags, accessories, jewelry and shoes."

Launching today, Nicole appears in both a photo campaign and a 30-second video in which she highlights FASHIONPHILE's one-of-a-kind collection of Chanel, Hermès, Louis Vuitton and Goyard handbags. Within the video, she discusses FASHIONPHILE's ease and accessibility to both buy and sell ultra-luxury handbags and accessories as well as its commitment to sustainability. A passionate advocate for sustainability and longtime thrifting enthusiast, Nicole's genuine love for secondhand shopping made this partnership a natural fit. Nicole brings her signature wit, down-to-earth charm, and effortless style to the brand, embodying the spirit of authenticity and approachable luxury.

"Our partnership with Nicole underscores a shared commitment to a more circular economy and a deep appreciation for secondhand luxury," said Sophia Tsao, Chief Digital and Marketing Officer of FASHIONPHILE. "Her longstanding passion for conscious consumption aligns seamlessly with our vision at FASHIONPHILE – to make luxury more approachable through longevity in fashion."

As part of her partnership, Nicole curated a special collection of pre-owned, ultra-luxury accessories exclusively for FASHIONPHILE, ranging from handbags by Chanel, Hermès, Balenciaga, Gucci, Christian Dior and Louis Vuitton to jewelry from Cartier, Van Cleef & Arpels and Tiffany and Hermès watches. Nicole's keen eye shines in this thoughtful collection. From exquisite handbags to striking accessories, every piece reflects her unique style, impeccable taste and dedication to circular fashion. To shop Nicole's favorites, visit FASHIONPHILE.com.

Campaign Images and Video

ABOUT FASHIONPHILE: Founded in 1999, FASHIONPHILE was the very first ultra-luxury re-commerce brand of its kind. More than 20 years later, the company has become the country's largest resale platform for buying and selling ultra-luxury, pre-owned accessories including Chanel, Hermès, Gucci and Louis Vuitton. Excelling in digital and omnichannel experiences as well as luxury in-person services, FASHIONPHILE is recognized for its never-ending inventory of the most coveted handbags and accessories, a direct buyout model and best-in-class authentication. Through proprietary, leading-edge technologies and the forging of strategic partnerships, FASHIONPHILE continues to accelerate the luxury lifecycle to a velocity unparalleled to anywhere else in the world. In 2019, FASHIONPHILE became the exclusive re-commerce partner of Neiman Marcus, opening 10 FASHIONPHILE Selling Studio locations inside Neiman Marcus stores across the country. For more information on FASHIONPHILE please visit: FASHIONPHILE.com and on Instagram @Fashionphile.

For more information, please contact: [email protected] 

SOURCE FASHIONPHILE