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Fast Casual Meets High Fashion: Craveworthy Brands Fuels Runway 7 During New York Fashion Week 2025

Craveworthy Brands, the parent company of Wing It On!, The Budlong, Krafted Burger + Tap, Genghis Grill, BD’s Mongolian Grill, Flat Top Grill, Lucky Cat Poke Co., Pastizza, Scramblin’ Ed’s, Soom Soom Mediterranean, Dirty Dough Cookies and Sigri Indian BBQ. (PRNewsfoto/Craveworthy Brands)

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Craveworthy Brands

Sep 09, 2025, 09:04 ET

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Dirty Dough, Sigri Indian BBQ, Taim Mediterranean Kitchen and Wing It On! Strut The Catwalk at Fashion's Most Iconic Events

NEW YORK, Sept. 9, 2025 /PRNewswire/ -- Innovative restaurant platform, Craveworthy Brands, is an official sponsor of Runway 7 during New York Fashion Week (NYFW), from September 10 to 14, 2025, at Sony Hall.

As part of the partnership, Craveworthy will serve more than 1,200 meals throughout the event to designers, models and production teams working behind the scenes – bringing the world of fast casual dining to one of fashion's most iconic stages.

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New York Fashion Week 2025
New York Fashion Week 2025
Craveworthy Brands Dirty Dough, Sigri Indian BBQ, Taim Mediterranean Kitchen and Wing It On!
Craveworthy Brands Dirty Dough, Sigri Indian BBQ, Taim Mediterranean Kitchen and Wing It On!

Four standout Craveworthy brands will be featured, each offering a distinctive culinary experience:

  • Dirty Dough: Decadent, layered chocolate chip cookies that embody creativity and personality, delivering sweet moments of indulgence.
  • Sigri Indian BBQ: Authentic Indian street food such as samosas, paneer and chicken tikka prepared over smokey grills, bringing depth, tradition and global perspective to NYFW.
  • Taim Mediterranean Kitchen: Fresh plates with chicken shawarma and falafel, crafted for balance, nourishment and vibrant flavor: fueling talent with all dietary preferences in mind.
  • Wing It On!: Championship-winning chicken wings and bold sauces that match the energy and adrenaline of Fashion Week.

"Fashion and food are both cultural powerhouses," said Gregg Majewski, Founder and CEO of Craveworthy Brands. "Runway 7 allows us to showcase how fast casual concepts fuel mutual creativity and can be a bridge between the worlds of culture, cuisine and couture."

Runway 7 has become one of the fastest-growing showcases at New York Fashion Week, presenting over 600 designers from more than 30 countries since 2020. Known for its cultural diversity and global influence, it brings together fashion, art, music and brand experiences under one roof.

The collaboration highlights Craveworthy's broader strategy to integrate its concepts into cultural platforms beyond dining. From sports arenas to music festivals and now the runway, Craveworthy is helping shape how hospitality becomes part of the lifestyle conversation – inspiring creativity, celebrating imagination and connecting people.

"Each of our brands brings something unique to the table, just like every designer on the runway," added VP of Culinary and Supply Chain, Jax Sperling. "Like fashion, food is an art form. Every flavor, texture and detail matters. At NYFW, our goal is to fuel those creatives with dishes as thoughtfully crafted as the collections they bring to life."

With five days, four brands, and thousands of meals to be shared, Craveworthy and Runway 7 come together around one vision: food and fashion unite people through creativity and culture.

To learn more about Craveworthy Brands, please visit www.craveworthybrands.com. To learn more about Dirty Dough, please visit www.dirtydough.com. To learn more about Sigri Indian BBQ, please visit www.sigriindianbbq.com. To learn more about Taim Mediterranean Kitchen, please visit www.taimkitchen.com. To learn more about Wing It On!, please visit www.wingiton.com

To learn more about Runway 7, visit https://runway7fashion.com or follow along for NYFW on Instagram at @Runway7Fashion. If you're watching or attending, tag your favorite moments with #R7F2025.

ABOUT CRAVEWORTHY BRANDS 
Craveworthy Brands, the parent company of Shaquille O'Neal-founded Big Chicken, Bd's Mongolian Grill, Dirty Dough, Flat Top Grill, Fresh Brothers Pizza, Genghis Grill, Gregorys Coffee, Hot Chicken Takeover, Krafted Smashburgers, Lucky Cat Poke Co., Nomad Dawgs, Pastizza Pizza & Pasta, Scramblin' Ed's, Sigri Indian BBQ, Soom Soom Mediterranean, taim Mediterranean Kitchen, The Budlong Southern Chicken and Wing It On!, is dedicated to breathing new life into legacy brands while supercharging emerging concepts. The Company brings together diverse, yet complementary brands and an accomplished, veteran leadership team in the growing culinary space. In addition to building and operating leading restaurant brands, Craveworthy Brands is active in the communities it serves and creates exciting career opportunities for its team members. Bridging the distinctive individuality of its concepts with a shared culture and spirit of collaboration, the Company's goal is to create truly unique and craveworthy experiences every day, every shift and at every turn. Learn more about Craveworthy and its brands at www.craveworthybrands.com. 

ABOUT RUNWAY 7
Runway 7 is a premier fashion production company based in New York City, producing over 160 designer shows per season at New York Fashion Week. Founded in 2020, Runway 7 has become the leading platform for emerging and established brands, offering end-to-end production, marketing, and press opportunities. With a commitment to innovation, inclusivity, and charitable partnerships, Runway 7 continues to redefine the runway experience. Learn more at www.runway7.com.

SOURCE Craveworthy Brands

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