SAN FRANCISCO, May 15, 2013 /PRNewswire/ -- Prophet, a leading strategic brand and marketing consultancy, is proud to announce that a senior designer in its New York office has been named to Fast Company's 100 Most Creative People in Business. Darrin Crescenzi, ranked at #37, is a talented member of Prophet's design team, where he crafts meaningful consumer experiences though brand positioning, visual identity, environmental design and art direction.
Fast Company's annual list highlights the 100 designers, futurists, engineers and innovators who are redefining industry, culture and commerce today. Crescenzi's honor places Prophet in the creative ranks with Apple, Starbucks, Disney and Pinterest.
Fast Company provides a glimpse into Crescenzi's creative process with a slideshow of sketches he made during his design exploration for the LeBron James logo for Nike. Crescenzi's approach is idea-driven and collaborative; he strives for smart, simple, well-crafted design solutions that inspire how people think, feel and act.
"We are very proud of Darrin and are honored to be recognized by Fast Company," said Prophet's Creative Director Peter Dixon. "At Prophet we foster creativity and innovation in our culture and in the ground-breaking work we deliver for the world's leading brands."
As a member of Prophet's design team, Crescenzi has worked with some of the world's best-known brands in electronics, manufacturing, pharmaceutical and non-profit. Prior to Prophet, Crescenzi was part of Nike's Global Brand Design team, where he created visual identities, retail experiences and packaging design for campaigns such as the London Olympics, Nike+ FuelBand and Team USA basketball.
Prophet's design practice helps to solve its clients' most vexing problems, with an inspired approach that bridges solid strategic rationale and the communications and experiences that drive impression, emotion and behavior. The firm has designed logos, visual systems, retail spaces, interactive/digital and sensory brands for a global client portfolio that includes Abbott, The Cosmopolitan Hotel, E-Mart, Extended Stay, Novant Health, Snapfish and Vodafone.
Fast Company's fifth annual list comprises all industries and spans the globe. The 2013 honorees include innovators in entertainment, medicine, fashion, technology, academia and social enterprise. The list is available online at http://www.fastcompany.com/most-creative-people/ and Crescenzi appears at http://www.fastcompany.com/3009193/most-creative-people-2013/37-darrin-crescenzi. The print issue is available on newsstands May 21.
Prophet is a strategic brand and marketing consultancy with offices around the world. It helps companies win by delivering inspired and actionable ideas. Prophet has worked with leading brands such as BMW, Cisco, GE, McDonald's, Johnson & Johnson and Zurich Financial on a broad scope of projects in its areas of expertise: brand, marketing, innovation, design, digital and analytics.