Fast Company Recognizes Tractor Beverage for People-First Innovation

Tractor's remote culture and Farm Camp immersion prove the best ideas grow when soil and soul come first

DENVER, Sept. 9, 2025 /PRNewswire/ -- Tractor Beverage Company has been named to Fast Company's 2025 Flexible Workplaces for Innovation list as part of the annual Best Workplaces for Innovators program, recognizing organizations that create environments where people can do their best work.

For Tractor, flexibility isn't just about when or where work gets done — it's about staying connected to soil, soul, and each other. That connection comes to life through Farm Camp, a hands-on immersion where every employee spends time on organic farms, working shoulder to shoulder with growers. By stepping away from screens and into the fields, Tractor employees reconnect with the company's mission, gain a fresh perspective, and experience firsthand what it takes to grow real food.

"At Tractor, flexibility isn't a perk — it's part of the soil that lets ideas grow, collaboration thrive, and creativity take root," said Kevin Sherman, CEO of Tractor Beverage Company. "We've been fully remote since day one, but our real connection comes from making room for soil and soul. Through Farm Camp, we trade laptops for shovels and step into farmers' boots — working their rows, sharing their challenges, and reconnecting with our founder's intent. Those experiences keep us grounded and shape the way we work and the ideas we grow."

The Best Workplaces for Innovators program celebrates organizations that empower employees at all levels to invent, take risks, and push ideas forward. The Flexible Workplaces for Innovation category highlights companies showing how adaptable work structures spark creativity and impact.

"Each year, we're inspired by the companies and leaders who prove that innovation doesn't happen by accident—it's the result of intentional choices to empower people at every level," said Brendan Vaughan, editor-in-chief of Fast Company. "The organizations on this year's Best Workplaces for Innovators list show that when you build a culture where creativity and risk-taking are valued, breakthrough ideas inevitably follow."

Fast Company's honorees come from diverse industries, but all share one belief: innovation isn't the job of a select few; it's a shared responsibility. Tractor's inclusion in the 2025 Flexible Workplaces for Innovation list as part of the annual Best Workplaces for Innovators program reflects a culture where creativity and care grow hand in hand, and where people feel empowered to make an impact.

This recognition reinforces Tractor's momentum as a values-led brand rooted in organic agriculture and people-first culture — proof that when you cultivate your people with trust, flexibility, and care, the harvest of ideas is abundant.

About Fast Company
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc. For more information, please visit fastcompany.com.

About Tractor Beverage Company
Farmer-founded and employee-owned, Tractor is built on the belief that a better food system starts with the land—and the people who care for it. Every beverage is crafted with certified organic ingredients and a commitment to supporting soil health. We're here to make drinks that taste great, deliver real impact, and help raise awareness for regenerative practices that nourish both the earth and the communities it sustains.

Through the Farmhand Foundation, we support growers in their transition to organic farming and work to expand the domestic supply chain, ensuring farmers prosper, ecosystems thrive, and the regenerative organic market continues to grow. And with our Organic Impact Tracker, we provide unprecedented transparency into the environmental benefits of organic sourcing, helping partners see the measurable difference every sip makes.

For more information, visit drinktractor.com or follow @drinktractor on Instagram.

Contact:
Julianna Cavanagh
315-761-7198
[email protected]

SOURCE Tractor Beverage Company