Fast-Growing DTC Brand POPVIL Launches ColorSoft™ Activewear Collection

Bringing Its Signature Bold, Color-Forward Swimwear Aesthetic into Workouts and Weekends

SHANGHAI, Oct. 14, 2026 /PRNewswire/ -- POPVIL, a swimwear-led women's apparel brand known for bold color blocking and playful contrast, today announced the launch of ColorSoft™, an activewear collection that extends the brand's signature color-led design language into movement and everyday life. Throughout the 2026 swimwear season, POPVIL consistently ranked among the top five swimwear brands by sales volume on the U.S. TikTok Shop. (Source: FastMoss, U.S. TikTok Shop Swimwear Category Monthly Sales Ranking, June 2026.)

POPVIL's swimwear has long used bright colors and energetic design to help women feel confident and express their personality. Through ongoing customer conversations, the brand found that women valued not only how its products looked, but also how they made them feel—comfortable, supported and confident.

One POPVIL customer in her 60s wrote:

"I appreciate that you make swimsuits that allow a woman in her 60s to put one on and feel comfortable, confident and really good about herself. ... I love the bold colors."

That feedback helped inspire POPVIL to bring the same sense of comfort, confidence and self-expression beyond vacation and into everyday movement.

Customer research reinforced the opportunity. Across surveys conducted in August 2025 and August 2026, POPVIL collected more than 1000 responses from customers who had purchased POPVIL swimwear, with more than 65% reporting that they exercise regularly.

Vibrant Activewear for Workouts and Weekends

ColorSoft™ brings POPVIL's recognizable color DNA into activewear through contrast binding, color blocking, clean lines and figure-flattering silhouettes. Designed for workouts, outdoor walks and weekend routines, the collection reflects the brand's belief that activewear can combine function with personality and mood.

The "Soft" in ColorSoft™ represents the collection's focus on comfort. Several core styles use a custom-developed brushed nylon-spandex fabric designed to balance next-to-skin softness, stretch and supportive hold. Early testers described the hand feel as "buttery soft." The fabric also offers moisture-wicking performance and breathability for movement and everyday wear.

With a core customer base of women aged 30 and older, POPVIL also designed the collection around coverage, support, flattering fit and everyday practicality. Key categories include:

• Sports Tanks with Built-In Support: Core tank styles integrate built-in bras and coverage into a single top. Varied necklines, open-back details and contrast-color elements balance support and midsection coverage with a lighter, flattering look. Coordinated colors, lines and trims across tanks and leggings also create complete set looks.
• High-Waisted Leggings: Many styles replace traditional elastic waistbands with folded-fabric construction, creating a softer, smoother high-rise fit with less digging through the waist. Crossover V-waistbands, back V-seam detailing and side pockets combine flattering lines with practical functionality for workouts, outdoor walks and everyday errands.
• All-in-One Active Dresses: Designed as complete outfits in one piece, the dresses feature integrated shorts to eliminate the inconvenience of detachable liners that can be misplaced. A discreet back opening also simplifies restroom access, addressing a common drawback of active dresses with built-in shorts.

Together, the pieces are designed to move naturally from workouts and outdoor walks into everyday life—functional enough for exercise while polished and practical enough for weekends.

"ColorSoft™ is a natural extension of what our customers already value about POPVIL: color, comfort and confidence," said Jane Go, Marketing Director at POPVIL. "We developed the collection around the way women actually move—from training and outdoor walks to errands and weekends—so performance does not have to come at the expense of personality or ease."

ColorSoft™ brings POPVIL's "Wear the Good Mood" philosophy from vacations into movement and everyday life, with activewear designed to help women feel good in what they wear.

The ColorSoft™ Collection is now available at popvil.com and through the official POPVIL TikTok Shop, @popvil_official. The collection includes sports tanks, leggings, active sets and active dresses, with additional silhouettes and colorways planned.

About POPVIL:

POPVIL is a swimwear-led women's apparel brand with growing resortwear and activewear collections. Founded in 2020, the brand primarily serves women in their 30s and beyond, creating products designed around flattering fit, comfort and everyday confidence.

Known for its signature use of bright colors, playful contrasts and feel-good design, POPVIL believes clothing should do more than serve a purpose—it should lift the mood and help women feel confident, energized and at ease. This belief is embodied in the brand slogan, "Wear the Good Mood." Recognizing that confidence is also shaped by fit, comfort and performance, POPVIL conducts ongoing customer research, including annual one-on-one interviews, and applies those insights to product development, fit refinement and the overall shopping experience.

POPVIL is available through popvil.com and major digital platforms including Amazon, TikTok Shop and SHEIN, supported by operations in Los Angeles and South China.

Learn More:
Instagram Account：@popvilshop
TikTok Account：@popvil_official
Facebook Account：@popvilshop
Youtube Account: @popvil_official
Media Contact: [email protected] 

SOURCE POPVIL