NEW YORK, Jan. 12, 2015 /PRNewswire/ -- OSP Group, the leading brand portfolio of women's and men's apparel, shoes, lingerie and swim dedicated exclusively to plus sizes, today announces that it is becoming FULLBEAUTY Brands.
FULLBEAUTY Brands will represent the company's evolution as the most trusted, comprehensive resource for plus-size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. This change recognizes that beauty encompasses more than a shape or size, and this modern evolution of plus size fashion and style represents a new definition of beauty both inside and out: Fullbeauty.
"After more than 100 years building the #1 direct to consumer market leader for plus size fashion and living, we have made the decision to transition from OSP Group to FULLBEAUTY Brands," said Paul Tarvin, Chief Executive Officer. "We are continuing to redefine the industry, and this evolution reflects our vision as the company that best understands, engages and serves the unique needs of plus size women and men, including more than six million active customers and growing."
"We created the word 'Fullbeauty' to reflect the new vision of beauty, and our commitment to providing style inspiration for the 62% of women sizes 12+ to look and feel great in all aspects of life." said Stephanie Sobel, President. "At FULLBEAUTY Brands, we are elevating the bar on fashion through new brands and designer collaborations, look books, social engagement and style inspiration to empower our guests to celebrate who they are and who they want to be."
About FULLBEAUTY BRANDS
FULLBEAUTY Brands is the most trusted, comprehensive resource for plus-size women and men seeking fashion inspiration, style advice, and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands umbrella include: Woman Within® (WomanWithin.com), Roaman's® (Roamans.com), Jessica London® (JessicaLondon.com), swimsuitsforall (swimsuitsforall.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com), and fullbeauty.com®, an online marketplace offering a curated collection of the finest Brands, and thousands of products, the premier fashion and lifestyle destination for women sizes 12+ (www.fullbeauty.com).
SOURCE FULLBEAUTY Brands