Fathead Passes Go! As One Of Prizes In The 20th MONOPOLY® At McDonald's® Promotion

Fathead Participates in McDonald's Most Popular Game

Sep 27, 2012, 11:41 ET from Fathead LLC

DETROIT, Sept. 27, 2012 /PRNewswire/ -- Today, Fathead, the leading brand of sports and entertainment wall graphics, announced they are all systems GO! as one of the millions of prizes in the 20th MONOPOLY at McDonald's promotion.  Reaching 27 million consumers a day at McDonald's restaurants and millions more online, MONOPOLY at McDonald's is McDonald's biggest brand promotion.  The 2012 MONOPOLY Game at McDonald's gives consumers a 1 in 4* chance of winning amazing prizes, including Fatheads, great trips, cars, cash and McDonald's food! 

(Photo: http://photos.prnewswire.com/prnh/20120927/DE82311)

"The 20th Monopoly Game at McDonald's will be even more cool with the inclusion of Fathead," said Douglas Freeland, director of marketing, McDonald's U.S.  "We are thrilled to offer sports fans the chance to win Fathead prizes online."

The fun and games run from September 25th through October 22nd at all participating McDonald's restaurants. The MONOPOLY at McDonald's online game continues until November 3rd, 2012.  Mr. MONOPOLY encourages players to GO for the Win at The MONOPOLY at McDonald's website, PlayatMcD.com.  Fathead is providing 500 prizes for the online game.  Participants receive game stamps on select food items at McDonald's restaurants (or by mail without making a purchase) that include a code valid for the Online Game play.   Winners of a Fathead prize will receive an email from McDonald's with a special promo code that the winner takes to Fathead.com to select a prize.  They will be directed to an exclusive 20th MONOPOLY at McDonald's landing page at Fathead.com.  Fathead will also use this landing page to promote their participation in the game to their social media outlets and email promotions, encouraging Fathead customers to get READY, SET, GO PLAY!

"We are delighted to participate in the 20th Edition of MONOPOLY at McDonald's the largest promotion at McDonald's", said Joanna Cline, Chief Marketing Officer, Fathead.  "This year's MONOPOLY at McDonald's promotion will engage millions of consumers and we're proud to offer Fatheads as an online prize."

For more information about the 20th MONOPOLY at McDonald's promotion and Official Rules, please visit www.playatmcd.com.  No purchase necessary to play. To view the full range of Fatheads, visit Fathead.com where thousands of Fathead products can be found.  For more information, please contact: BrianStevenson@fathead.com, (313) 373-6055.

*Odds based on Game Pieces (each has 2 Game Stamps), mostly food prizes.

NO PURCHASE NECESSARY.  Games subject to Official Rules at participating McDonald's restaurants and at PlayatMcD.com for complete details. Void where prohibited. The MONOPOLY Game at McDonald's is open to residents of the (50) U.S. &D.C., Canada, Guam, Saipan and Puerto Rico. The Online Game is open to residents of the (50) U.S./DC and Puerto Rico who are 13 yrs. of age and older. For complete details and Official Game Rules, visit www.playatmcd.com.  McDonald's and the Golden Arches logo are trademarks of McDonald's Corporation and its affiliates. MONOPOLY TM, ® & © 2012 Hasbro. All rights reserved.

About Fathead LLC
Fathead LLC is the Real.Big. brand of officially licensed sports and entertainment graphics products. Fathead gives fans the opportunity to bring their favorite passion or inspiration to life. Fathead wall graphics include "Real.Big." the life-size, high definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets, stadiums and logos. Fathead products also feature Big Heads, Fathead Street Grips and Fathead Customs, available in Mounted Canvas and patented Vinyl with a choice of classic Fathead die-cut or mural style.  Fathead carries Art and Decor graphics comprised of contemporary, photographic and fine art by SM/ART.  Fathead Corporate Solutions provides unique signage and decor alternatives for companies seeking flexible and creative marketing solutions by utilizing Fathead innovation to create any shape, size or design for visually stimulating, high impact results.  Fathead is manufactured in the USA and based in Detroit, Michigan.  Fathead carries thousands of images and maintains over 500 license agreements with leading consumer brands across many industries and professional sports leagues.  For more information, visit www.fathead.com.  Connect with us on Facebook and Twitter.

About McDonald's
McDonald's is the world's leading global foodservice retailer with more than 33,500 locations serving approximately 69 million customers in 119 countries each day. More than 80 percent of McDonald's restaurants worldwide are owned and operated by independent local men and women. To learn more about the company, please visit www.aboutmcdonalds.com and follow us on Facebook (http://www.facebook.com/mcdonaldscorp) and Twitter (http://www.twitter.com/mcdonaldscorp).

About McDonald's USA
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can now log online for free at any of the more than 12,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.