FCTRY LAB AND OMAR BAILEY LAUNCH NEW SPORTS BRAND ALLSKNS® FOR THE NEXT GENERATION OF ATHLETES

ALLSKNS® aims to become the world's leading alternative youth sports brand. Its mission is to empower young athletes to be what they want to be, celebrating the creators who drive sport and culture and making products that unleash self-expression. Its first product, the ALLDAY SLIDE, is a rest and recovery slide with interchangeable SKNS® that give athletes four looks in one pair.

"I've spent my career building shoes for the biggest names in sports and entertainment. With ALLSKNS®, we're building the first BIPOC-led sports shoe brand, made by people who came up the same way these kids are coming up," said Omar Bailey, Co-Founder, FCTRY LAb and ALLSKNS®. "The athletes training before school and recovering on the ride home deserve footwear engineered for how they recover, and a brand that lets them be what they want to be."

Bailey brings more than two decades of footwear development experience to the brand. He led the Yeezy/adidas Innovation Lab from 2019 to 2022, helping bring the Foam Runner and 450 to market, and has built custom footwear for NFL stars Jalen Ramsey, Trent Williams and Travon Walker. In 2022, he co-founded FCTRY LAb, a Los Angeles footwear lab and venture studio that has raised $17 million and cuts product development from up to a year to as little as one month.

ALLSKNS® has built something entirely new: a fully modular footwear system that creates infinite looks from one style. The ALLDAY SLIDE is made for young athletes, built for the hours before and after the games: from when the last whistle blows to the car ride home. Its patented design lets a core SKN® slide into the top frame and a footbed SKN® slides into the footbed. Each SKN® is reversible and symmetrical, so it works on either foot. An EVA foam base with an interchangeable EVA insole provides double-layer cushioning, plus built-in vents add airflow. The design also cuts waste: instead of buying a new pair, athletes can swap or add SKNS® and transform each base color in endless ways. Fewer pairs, more looks.

"Omar and I believe that sports awakens the courage and confidence young people need to reach their potential. This belief is why we created ALLSKNS®: to empower youth to be what they want," said Timothy Nickloff, Co-creator/Partner for ALLSKNS®. "More than just a product, our proprietary, first-of-its-kind modular footwear innovation transforms the brand into an ever-changing personal statement with an unlimited canvas, reflecting the individuality and spirit of the person wearing them anytime and anywhere. This is what sets us apart from anything else out there."

ALLSKNS® is taking a grassroots approach to marketing, meeting athletes where they play. Through partnerships with USA Lacrosse, the sport's national governing body, and CDA Slammers FC, one of the nation's most decorated youth soccer clubs, the brand will show up on the fields, sidelines and tournament weekends where its athletes spend their days. Its digital and social campaigns will feature real student-athletes, putting the players, coaches and families who keep youth sports running at the center of the brand.

"ALLSKNS® sits right where we love to invest: the intersection of sports and youth culture," said Pete Vlastelica, managing partner at Elysian Park Ventures. "Omar and Timothy are creating more than a new slide. They're building a brand that gives young athletes a way to express who they are, backed by one of the most experienced product teams in footwear. We think this brand is going to show up on every sideline in America."

The ALLSKNS® ALLDAY SLIDE will be available for pre-sale starting November 5 for $75 at ALLSKNSALLDAY.com and select U.S. retailers. It launches in four base colors, black, white, charcoal and khaki, and each pair includes a set of SKNS®. It marks a new era for athletes, one grounded in comfort, driven by self-expression and built for every look they want to wear.

About ALLSKNS®

ALLSKNS® empowers youth to write their own rules and celebrates the creators pushing sport and culture forward. Created by veteran footwear developer Omar Bailey and backed by Slauson & Co., Level One, Elysian Park Ventures, along with a strong contingent of independent investors embedded across professional sports, youth culture and fashion. ALLSKNS® is the first standalone brand to emerge from the FCTRY LAb Innovation Kitchen. The brand is built around a proprietary, first-of-its-kind modular footwear innovation called SKNS®, swappable uppers and insoles designed to unleash unlimited self-expression for athletes from elementary school through college. Its first product is the ALLDAY SLIDE. BE WHAT YOU WANT. For more information, visit ALLSKNSALLDAY.com and follow @allsknsallday on Instagram and TikTok.

About FCTRY LAb

FCTRY LAb is a Los Angeles-based footwear design studio, prototyping lab and venture incubator co-founded in 2022 by Omar Bailey, former head of the Yeezy Innovation Lab, and Abhi Som. FCTRY LAb takes a shoe from first sketch to finished product. The innovation team handles design, 3D development, last engineering, sample-making and performance testing in-house, then works with manufacturing partners to produce at scale. The BIPOC-led studio works with pro athletes, entertainers, creators and first-time founders, and has released its own shoes, including the NLE Choppa Duck Boot and the Knight RNR. FCTRY LAb is backed by investors and advisors from across sport, design and venture. Learn more at fctrylab.com.

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