Febreze Destinations Collection Introduces The 'Forbidden' to Its Scent Collection

New Thai Dragon Fruit Scent Brings the Exotic Fragrances of Thailand into The Home

Jan 26, 2010, 08:13 ET from Procter & Gamble

CINCINNATI, Jan. 26 /PRNewswire-FirstCall/ -- Febreze is introducing an authentic fragrance to its premium Destinations Collection, inspired by exotic scents from the tropical coastline of Thailand.  The new Thai Dragon Fruit fragrance, the next trend in scent, not only awakens the senses, but gives homes a feeling of renewal.  

For many consumers, dragon fruit remains a "forbidden" fruit available exclusively in the exotic locale of Thailand.  Thai Dragon Fruit is the latest in Febreze's complete Destinations Collection, joining other scents inspired by tropical getaways and international travel like Hawaiian Aloha, Brazilian Carnaval and Moroccan Bazaar. The Febreze Destinations Collection was created by infusing scents from these locations into the Febreze product line that includes Fabric Refresher, Air Effects, Candles and NOTICEables.

"In expanding the scents that Febreze Destinations Collection has to offer, we are bringing the exotic aspects of Thailand to our consumers through an authentic scenting experience," said Scott Beal, Febreze brand manager.  

The release of Thai Dragon Fruit comes right in time for the arrival of the cold and gloomy winter weather, when most Americans feel the blues.  Scientists have pegged days in the winter season as the most depressing based on an equation of variables including: weather, monthly salary, time since the holidays and low motivational levels.  With Americans feeling the blues, the winter season is the perfect time to indulge in the calm and exotic.  

The Febreze Destinations Collection makes it possible for consumers to find refuge from their seasonal funk by creating an experiential scenting oasis to revitalize the senses, as well as a calm and relaxing ambience to lift the spirits without ever having to leave their home.  

"Studies have shown that, surprisingly, people fighting the winter blues have an increased sensitivity to smell compared to their happier peers," said noted scent expert and author Dr. Rachel Herz.  "Therefore, an appealing fragrance would be especially likely to have a positive effect on their mood, but anyone can experience an uplift in mood and the reawakening of pleasant feelings and memories by lighting an enchantingly exotic scent like Thai Dragon Fruit."

The launch will be supported with an "Inspired to be Bold" sweepstakes on www.febreze.com that runs from February 1 through May 2, 2010.  Febreze will help consumers "escape" the winter blues, by giving one lucky grand prize winner a trip for two to Thailand and offering hundreds of redeemable coupons for any one Febreze Destinations Collection Thai Dragon Fruit product.

The Febreze Destinations Collection is available nationally at food, drug and mass retailers with suggested prices ranging from $2.99 to $7.99. For more information on the sweepstakes and Febreze product offerings, visit www.febreze.com or follow Febreze on Twitter @Febreze_Fresh.

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SOURCE Procter & Gamble