February 14th Isn't Meeting Our "Sexpectations": K-Y® survey reports unplanned sex is better -- and 83% of people agree*

PARSIPPANY, N.J., Feb. 13, 2018 /PRNewswire/ -- Valentine's Day: the most dreaded day of the year. In fact, singles have made it their own anti-holiday, full of snarky memes and Galentine's Day celebrations. But what about couples? Is it all it's really cracked up to be? A recent K-Y® survey says no way. What was once thought to be romantic and sexy has become an experience full of pressure and hype. Pressure to buy the right card, pick the sexiest lingerie and have the most mind-blowing sex of your life – and you only have one day to make it all happen.

According to the Love All 365 survey sponsored by K-Y® – the #1 best-selling lubricant brand in the US – which explores the perspectives of couples in committed relationships, half of Millennials feel they are missing out if they don't have sex on Valentine's Day, but more than 60% of them report that the sex doesn't live up to the hype. That's a lot of lead up for a big letdown.

The survey further illuminates the Valentine's Day tension by revealing that while 82% of people are more likely to have sex with their partner on holidays like Valentine's Day, 83% report that sex is best when it's impulsive versus planned. Preparing for sex at Valentine's Day is certainly a faux pas many couples are guilty of committing in spite of the fact that, as the statistics affirm, our preference is for spontaneity!

Another pitfall couples fall prey to? The decision to not use tools to improve the experience. While 9 out of 10 people agree that personal lubricant makes sex much more pleasurable, 36% reserve their lube for special occasions. This is a perplexing reality – if lube enhances the experience, one would expect couples to incorporate it into each opportunity; curiously, couples are exhibiting adverse behavior.

In light of what the Love All 365 survey reveals, coupled with the fact that 97% of couples report that having good sex with their partners makes them feel more connected, K-Y® is embarking on a mission to encourage couples to fuel that connection on any day of the year and not just on holidays. "We don't want couples saving their sexy for special occasions when great sex can and should happen any day of the year!" said Nadja Korner, Marketing Director of Sexual Wellbeing at RB, the makers of K-Y®. "Good sex helps strengthen the relationship, so instead of putting all your romantic energy into nights like Valentine's Day, surprise your partner with that special sexy something on an unexpected night. After all, the essence of pleasure is spontaneity!"

Join K-Y® by pledging to make time for intimacy with your partner on any day of the year. Commit to #LoveAll365!

K-Y® is a brand leader in sexual well-being and is committed to strengthening relationships between couples through improved emotional and sexual intimacy, and offers a range of products including
K-Y® Yours+Mine® Couples Lubricants®, the perfect addition to help spice up the sexual experience and create spontaneity for you and your partner. It provides a unique sensation for both him and her to help discover new feelings together. With over 100 years of experience, K-Y® provides products for intimate and pleasurable experiences. For more information about K-Y® and its products, visit K-Y.com

* The K-Y® Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. adults, ages 25+, who are currently in a committed relationship and are sexually active with their partner, using an email invitation and an online survey in January 2018. The margin of error was +/- 3.1 percentage points. Unless otherwise specified, all statistics referenced within this press release are results of this survey.

About RB:

RB is the global leading consumer health and hygiene company.  Driven by a purpose of providing innovative solutions for healthier lives and happier homes, RB has operations in over 60 countries.  From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives. 

RB has world leading Powerbrands which include household names such as Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite and Air Wick. 

RB's unique culture is at the heart of its success.  Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 employees worldwide.  RB is proud to lead the Save a Child a Minute campaign, which aims to eliminate child deaths from diarrhoea, one of the world's largest killers of children under five. 

For more information visit http://www.rb.com/us/. 

*RB is the trading name of Reckitt Benckiser group of companies.

SOURCE RB

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