Federal-Mogul Motorparts' Iconic Champion® Brand Wins Clio Shortlist Award for 'There's a Champion in Here' Video

SOUTHFIELD, Mich., Sept. 28, 2018 /PRNewswire/ -- Federal-Mogul Motorparts' popular Champion^® brand was honored for its excellence in film editing by the Clio Awards.  The "There's a Champion in Here" campaign, which introduced Champion's expanded line of light maintenance products including automotive filters, wiper blades, batteries and lighting, in addition to its well-known spark plugs, to the automotive aftermarket, earned a Clio Shortlist Award.    

The "There's a Champion in Here" video was launched to celebrate those who have an irrepressible drive to win at life, and additionally consisted of out-of-home advertising, digital ads, and social media.  In April 2018, the entire product portfolio was launched throughout the United States with Champion's new, award-winning packaging, and was the recipient of the prestigious ANDY, ADDY, LIA, ANA and Communication Arts magazine awards.

"We are honored to be recognized by the Clios with this award, as we continue to drive home the fact that the Champion brand consists of not only its iconic spark plugs, but instead is a brand that you can trust for all light maintenance needs for your vehicles," said Rebecca Mahan, Director, North America Brand Marketing, Federal-Mogul Motorparts. "Our new campaign evokes strong emotional connectivity from customers, technicians, consumers and auto enthusiasts, and it is important for us to let consumers know that they now have the chance to install even more Champion parts to maintain their vehicles all year long."

The Clios is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the creative work, the agencies and the talent -- across advertising, sports, fashion, music, entertainment, and health care -- that push boundaries and establish new precedent. 

To learn more about Champion, please visit www.championautoparts.com. Follow the brand on Facebook at www.facebook.com/championparts, Twitter (www.twitter.com/championparts), and Instagram (www.instagram.com/championparts).

About Federal-Mogul

Federal-Mogul LLC is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.

Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.

Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, wipers and a range of chassis components. The company's aftermarket brands include ANCO^® wipers; Beck/Arnley^® premium OE quality parts and fluids; BERU^®* ignition systems; Champion^® lighting, spark plugs, wipers and filters; Interfil^® filters; AE^®, Fel-Pro^®, FP Diesel^®, Goetze^®, Glyco^®, National^®, Nüral^®, Payen^®, Sealed Power^® and Speed-Pro^® engine products; MOOG^® chassis components; and Abex^®, Ferodo^®, Jurid^® and Wagner® brake products and lighting.

Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.

Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 55,000 in 24 countries. For more information, please visit www.FMmotorparts.com.

*BERU is a registered trademark of BorgWarner

CONTACT:                           

Karen Shulhan (Federal-Mogul Motorparts) – 248.354.4383
[email protected]

Drew Shippy (Pinnacle Media) – 330.688.3500
[email protected]

SOURCE Federal-Mogul Motorparts

Related Links

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