Feefo Vows to Shake Up US Customer Reviews Market and Stop the False Reviews "Rot"

LONDON, June 11, 2014 /PRNewswire/ --

UK-based ratings and reviews provider Feefo is building a team dedicated to the American market to expand its global campaign against fake reviews and the damaging 'open' customer review systems that allow them.

Building on the rapid international growth of the business, Feefo is in Chicago this week at the world's largest e-commerce trade event, IRCE, to assert its position as the most trusted feedback provider. Having recently secured global partnerships with Bing and Yahoo!, and building on a long-standing relationship with Google*, customer ratings from Feefo now appear in paid search results across all major search engines.

Feefo already works with a number of American companies, including GANT, Expedia, and Hiscox, to provide feedback from verified customers. Feefo's strategy is to challenge the dominance of 'open' platforms, where fake and misleading reviews are damaging the reputations of businesses.

Andrew Mabbutt, Feefo CEO, said: "Customer feedback is an established industry in America, but the market is saturated with platforms that allow anyone to leave a review, regardless of compromising affiliations or whether or not they have genuinely done business with the company being appraised. This is bad for both consumer trust and businesses' reputation.

"We believe that Feefo offers something different, and there is a growing list of world-class brands that agree with us. The influence of reviews on consumer purchase behaviour can no longer be ignored. Businesses need to take a lead in calling for transparency and a commitment to customer service."

Feefo has opened a New York office to establish a physical presence in the US, having already built an impressive international client base. Thousands of businesses in the UK, Europe and Australia use Feefo to collate feedback across sales channels.

Feefo is currently exhibiting at the IRCE in Chicago - Visit the team at Booth 767. Visit http://www.feefo.com for more information.

Notes to Editors 

Feefo, the customer feedback engine, collates ratings and reviews from verified customers. Over 1,500 global businesses use verified customer feedback across sales channels and industries.

For both online and in-store purchases, Feefo reviews are verified via sales data. This ensures that only those customers that have genuinely completed a transaction with a business are invited to provide feedback.

For more information please contact Amy Rynn at The Marketing Pod on [email protected] or +44-(0)7703-566-197. 

SOURCE Feefo