Feel the Power of What's Inside during Basel 2016
Philip Stein Introduces its New 2016 Marketing Campaign and POS Retail Systems
BASEL, Switzerland, March 15, 2016 /PRNewswire/ -- "Feel The Power of What's Inside" is not only the theme of Philip Stein's 2016 Basel event but also the key message of the brand's new advertising campaign.
Philip Stein, the lifestyle company known for integrating wellness into its product line, has helped improve people's quality of life for over a decade by incorporating the brand's proprietary Natural Frequency Technology into its timepieces and bracelets.
"Our strength comes from what's inside our pieces, our Natural Frequency Technology. It is the reason for our tagline. There are many beautiful timepieces in the current marketplace, but only our brand can make such a statement," said Will A. Stein, President, and Co-Founder of Philip Stein.
The 2016 advertising campaign will feature the brand's iconic Natural Frequency Disc, in all of its ads, in order to underline the campaign's key message and make the heart of its technology tangible to its audience.
In a world where people monitor and examine themselves constantly through wearable technology and smart watches, Philip Stein stays true to the power of natural frequencies, by allowing wearers to feel an actual impact on their wellbeing. Using Natural Frequency Technology, Philip Stein's timepieces and Horizon bracelets help consumers feel more focused and less stressed, while its Sleep Bracelet helps to improve the quality of a nightly rest.
"We are not following trends, and that's why we are not jumping on the bandwagon of today's wearable technology. On the contrary, our objective is to create new pathways for people to improve their quality of life, such as sleep, performance, and their overall well-being. While other companies create devices to measure and monitor results, we initiate them," explained Will A. Stein.
In line with its innovative technology, Philip Stein introduces a new look at its point-of-sale (POS). Instead of the previous white wooden display, the brand exhibits, for the first time, a combination of aluminum, suede, acrylic and gold accents. The new POS concept stresses the modernity and technology as well as the natural and minimalistic characteristics of the brand.
"We want to be different in every aspect and across all assets, from the product design, marketing campaigns and retail concept to our distribution channels," stated Will A. Stein.
The new distribution channels of Philip Stein include spas, hotels and sleep wellness programs for corporations. In addition to its new Marketing and POS retail systems, the brand is set to debut its new daytime accessories including the Horizon Sport Bracelet and a contemporary mens and ladies timepiece collection. As with all Philip Stein product, the new accessories incorporate the brand's proprietary Natural Frequency Technology.
To learn more about Philip Stein visit www.philipstein.com.
SOURCE Philip Stein
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