Fenton and BSR Announce 'SHARE' Project to Provide Real-Time Video News and Commentary From BSR Conference 2010

NEW YORK, Oct. 7 /PRNewswire/ -- Fenton, the nation's leading public interest communications firm, announced today it will partner with BSR, a global business network and consultancy focused on sustainability, to provide real-time video coverage throughout the BSR Conference 2010, which takes place at the Grand Hyatt in New York, November 2 to 5. The collaborative project, called SHARE, will feature Fenton's interviews with Conference participants throughout the three-day event about session content and keynote addresses to facilitate an open exchange of opinions and expertise. The short videos on timely corporate social responsibility (CSR) and sustainability issues will be streamed during the Conference via popular social media sites such as YouTube and Facebook.

"As corporate social responsibility continues to move from a nice-to-do activity to a must-do activity, it is critical to share insights on the discipline and provide input from companies who are implementing CSR programs in the field, " said Rob Anderson, Fenton's New York Managing Director. "The SHARE program will capture the reactions and perceptions of BSR Conference attendees as a way to provide further education about the discipline of CSR—and to do this in a way that is thought provoking, inspiring and even at times controversial."

"We invite attendees to use SHARE to offer their ideas and insights on what they're learning at the Conference and what they're hearing from the other 1000-plus participants," said Aron Cramer, President and CEO of BSR. "We think it will create a great record and collective memory of the topics we'll be exploring during these three days."

This year's BSR Conference will feature speakers such as Avon's CEO Andrea Jung and Monsanto's CEO Hugh Grant, as well as other industry leaders, provocative thinkers, and a community of practitioners who are driving new ideas and practical solutions for sustainable business. Regularly ranked by independent analysts as one of the top corporate responsibility events globally, the BSR Conference is one of the largest and most influential communities of leaders in the field. Visit www.bsr.org/conference for more information or to register.

About BSR : A leader in corporate responsibility since 1992, BSR works with its global network of more than 250 member companies to develop sustainable business strategies and solutions through consulting, research, and cross-sector collaboration. With offices in Asia, Europe, and North America, BSR uses its expertise in environment, human rights, economic development, and governance and accountability to guide global companies toward creating a just and sustainable world. Visit www.bsr.org for more information.

About Fenton Communications: Fenton opened its doors in 1982 with a unique mission: serve the public interest by creating powerful issue campaigns that make change. Fenton has contributed to some of the defining change movements of the past quarter century, from ending apartheid and curbing global warming to protecting people from harmful toxins. Fenton is a founding member of Business for Social Responsibility and develops platforms so companies can be agents for positive change while meeting their bottom line. For more information, http://www.fenton.com/.

SOURCE Fenton