Fera Pets Unleashes Tasty New Soft Chews and Inspiring "We Were Made For This" Campaign

Premium Pet Supplement Brand Makes Caring for Your Pets Easier and Tastier Than Ever

GLENDALE, Calif., June 30, 2025 /PRNewswire/ -- Chew on this! Fera Pets, the vet-created supplement brand known for blending Eastern and Western approaches with science-backed ingredients, is launching its very first line of Soft Chews to support dog wellness from head to tail. The debut also marks the rollout of the brand's refreshed look and a heartfelt campaign celebrating the powerful yet emotional connection between humans and their animals.

Pet parents are busier than ever, but their pets' health is always a top priority. Fera Pets' powdered supplements have long been a trusted go-to topper for mixing into meals, and now, the new Soft Chews offer the same high-quality support in another convenient, drool-worthy format that makes daily wellness feel like a reward. Each vet-formulated chew delivers targeted support with thoughtfully selected ingredients for comforting, soothing, and boosting:

• Hip + Joint: Dogs' superpower for long-term mobility and activity. A powerful, natural blend of joint-supporting ingredients to keep them running, jumping, and playing longer.
• Calming: For thunderstorms to everyday stress, these non-drowsy chews help them keep calm with a gentle blend of botanicals and clinically-studied postbiotic that support the gut-brain axis.
• Probiotic: Happy gut, happy pup! Packed with pre-, pro-, and postbiotics to keep digestion on track every day or on the go!
• Allergy + Immune: Sensitive skin? Seasonal sniffles? These chews supercharge their immune system with mushrooms, plant power, and postbiotics, so they can feel like a superhero every day.
• Multivitamin: A one-stop shop for complete wellness! Tasty, all-in-one chews that fill nutrition gaps, boost vitality, and keep pups healthy with vitamins, omegas, probiotics, and joint support.

Fera Pets is also unveiling "We Were Made For This"— Fera's first brand platform and the debut of its refreshed branding. Rooted in what Fera Pets has always stood for, this campaign celebrates the deep, reciprocal bond between pets and their people with the powerful insight: "it's not about how human we've made our pets; it's about how human they make us." The campaign reflects the brand's commitment to clean, effective, vet-developed supplements while giving parents the confidence and reassurance to be the caregivers their pets already believe them to be. The campaign launches with a heartfelt 30-second hero spot. It captures the everyday, yet profound moments between a pet and its human, showcasing how Fera Pets' best-sellers contribute to a lifetime of healthy, happy connections.

Veterinarian and founder Dr. Michelle Dulake, DVM, shares her excitement for this pivotal time of Fera Pets. "This is such a meaningful moment for Fera Pets," said Dr. Michelle Dulake, DVM, veterinarian and founder of Fera Pets. "Our new Soft Chews and brand platform were inspired by wanting to create supplements that do more than support health—they're a daily gesture of love, a meaningful way to say 'I love you' and show just how much they mean to you."

Fera Pets Soft Chews are now available on the Fera Pets website, Amazon, and Chewy at $39.95. To learn more, visit www.ferapets.com.

ABOUT FERA PETS, INC.
Fera Pets, Inc. is a veterinarian-formulated supplement brand that provides pet parents with the confidence and clarity to be the caregivers their pets already see them as. Founded by lifelong friends-turned-entrepreneurs, Dr. Michelle Dulake, DVM, and Emily Hsu, Fera Pets strengthens the deep, reciprocal bond between pets and their people. Its USA-made products feature purposeful ingredients and carry the NASC seal of quality, supporting pets' health from immunity to mobility. Learn more at www.ferapets.com or follow on social media at @ferapets.

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SOURCE Fera Pets