NEW YORK, April 11, 2019 /PRNewswire/ -- With festival season is around the corner, it is the perfect time to experiment with bold hair looks. Whether you are attending one of the festivals or just want to channel the festival vibes, L'Oreal Paris has you covered (literally). The brand's Colorista Collection offers a range of products that let you play – and have fun – with color to create a variety of looks.
SPACE BUNS Space buns are a classic festival look – they are tried and true and remain a crowd favorite. Modernize the look this year by adding out-of-this-world color.
To begin, use a comb to part the hair into two even sections from the front of the head to the nape of the neck. Then, take hair elastics and secure two ponytails on each side of the head, which will serve as the basis for the buns. With the ponytails in place, add the desired amount of Colorista Hair Makeup into the palms of your hands and run through each ponytail. Colorista Makeup leaves the hair feeling natural, making styling afterwards easy. The look is customizable – go full pony coverage, highlight strands, or make each bun a different shade.
THE RAINBOW EFFECT Go all out with the rainbow effect. While many festival looks incorporate color, this one is intended to really show off your creative side.
To create this look, use Colorista 1-Day Sprays for a bold look without the commitment. Choose four to five shades of the sprays and apply them in stripes in the order of your choosing. The sprays will give an instant color payoff on all hair types and are easy to apply. After you've created a unique pattern, brush and style as desired. Some favorite finishes are braids, a side swept ponytail, or beach waves.
BRAIDED BANGS Keep your bangs from frizzing out in the desert heat with this super easy look that is both practical and fun.
To begin, part the hair down the middle and gather the front portion of hair. Then, put Colorista Hair Makeup on the palms of your hands. Glide onto the separated strands – make different parts of the strands different colors to make the braids rainbow, or tame down the look by using one color. Next, braid each side on a diagonal. The Colorista Hair Makeup will give the braids an on-trend, faded color look.
To complete the look, hold the braids in place with sparkly or colorful hair clips. Style the rest of the hair as desired.
All products are available at lorealparisusa.com, and mass, food and drug retailers nationwide.
About L'Oréal Paris: The L'Oréal Paris division of L'Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market. The brand's signature tagline, "Because I'm Worth It," was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L'Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L'Oréal's invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L'Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L'Oréal Paris' iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L'Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).
Contact: Jacqueline Glasner at Alison Brod Marketing + Communications (212) 230-1800, [email protected]