Fewer Tabs, Faster Estimates: Turn 14 Is Coming to Shopmonkey

Integration now in Alpha, with release to Shopmonkey customers in early 2027.

MORGAN HILL, Calif., Oct. 27, 2026 /PRNewswire/ -- Shopmonkey and Turn 14 Distribution today announced an integration partnership that will let shops search, price, and order from Turn 14's performance aftermarket catalog without leaving the estimate they're building in Shopmonkey. The integration is now in alpha and is planned for release to Shopmonkey customers in early 2027.

The Problem Shops Have Been Solving Manually

For aftermarket shops, building an estimate has always required two different workflows running in parallel. Shop teams use Shopmonkey to manage the customer, the vehicle, and the job. They use Turn 14 to find the right performance parts, check pricing, and confirm availability. Those two workflows have never been connected, which means teams have to move back and forth between systems every time they need parts information while building an estimate.

The Turn 14 integration changes that. When released, Shopmonkey users will be able to search Turn 14's catalog by brand, year/make/model, category, or part number, see real-time inventory and pricing, and bring parts directly into an estimate without leaving Shopmonkey. Order tracking and invoice details will pull back into the platform automatically when the full integration launches in early 2027.

Why the Partnership Matters

Shopmonkey serves over 10,000 independent shops across North America, with a particularly strong presence in the aftermarket segment, including tint, paint protection film, wrap, detail, and 12-volt installation shops. This customer base already trusts Turn 14 as the distributor for performance parts. The integration directly reflects what both companies have heard from shops over years of conversations.

"Aftermarket shops are a growing part of who we serve, and Turn 14 is who they already trust for parts," said Travis Bickham, Chief Commercial Officer at Shopmonkey. "We built this partnership around that trust, not around covering every distributor at once. Connecting these two tools means shops spend less time managing tabs and more time focused on the estimate in front of them."

Turn 14 brings a catalog spanning hundreds of performance aftermarket brands, deep inventory infrastructure, and a dealer network that overlaps significantly with Shopmonkey's customer base.

"We're excited to partner with Shopmonkey to build the dream shop procurement experience: a robust catalog search experience, integrated parts management and ordering, and receiving, all within a single system they use to manage their business," said Dan Ziegler, senior business partner integration manager at Turn 14 Distribution. "When our proprietary data and technology join forces with the leading shop management system, our dealers are the winners. We look forward to hearing their feedback and iterating on what we hope will be the best parts-shopping experience in a shop management system."

Shops have dealt with that workflow friction for years. Roy Wragth, owner of Wragth Motorsports, understands this well. "Right now, when a customer wants a part, we open a new tab, check Turn 14, check stock and shipping, copy the SKU into Shopmonkey, build the line items, and collect the deposit. That's a lot of layers of friction. With Turn 14 inside Shopmonkey, I can be on the phone with a customer, see we've got four in stock, and get the job written up while their car is here."

Available to All Shopmonkey Customers

The Turn 14 integration will be included across all Shopmonkey subscription plans at no additional cost. Shopmonkey will demonstrate the integration alpha at SEMA 2026, giving shops an early look at what's coming. Shopmonkey expects to make the full integration available to customers in early 2027.

Shopmonkey will be at SEMA 2026 in the North Hall, Booth 11639. Turn 14 Distribution will be in Central Hall, Booth 21403, and in the Silver Lot outside South Hall, Booth 82000.

About Shopmonkey

Shopmonkey is automotive shop management software built for shop excellence. Founded in 2016 and headquartered in Silicon Valley, Shopmonkey serves over 10,000 shops across North America with a connected platform that helps shop owners manage their workflow, communicate with customers, and grow their business.

Backed by Index Ventures and Bessemer Venture Partners, Shopmonkey combines smart software with real, U.S.-based support and a deep understanding of what it takes to run a great shop. Learn more at shopmonkey.io.

About Turn 14 Distribution

Turn 14 Distribution is an award-winning national warehouse distributor exclusively selling parts and accessories into the performance aftermarket through the business-to-business channel. With distribution centers in Pennsylvania, Texas, Indiana, and Nevada, the company boasts ground shipping coverage to 60% of the U.S. population in one day and 100% within two days. Turn 14 Distribution leverages proprietary technology and innovative logistics solutions to drive growth while simultaneously developing robust, symbiotic relationships up and down the supply chain to accelerate that growth. Turn 14 Distribution is privately owned and operated.

Media Contact:
Travis Bickham
Chief Commercial Officer, Shopmonkey
[email protected] 
408-675-9378

SOURCE Shopmonkey