Fi Asia-China, Hi & Ni Celebrating 15 years of Bringing Together Leaders in the Chinese Food Ingredient Industry

Feb 08, 2013, 10:59 ET from UBM Live

AMSTERDAM, February 8, 2013 /PRNewswire/ --

As a branch of Fi Europe & Ni - the biggest and most prestigious show for food ingredients in Europe - Food ingredients Asia-China, Health ingredients & Natural ingredients (FiAC, Hi & Ni) has developed into an exhibition for the Chinese food ingredients industry committed to delivering high value and quality.

FiAC, Hi & Ni is proud to be celebrating its 15th year of operation from 25-27 June, 2013 at the Shanghai New International Expo Center (SNIEC) in Shanghai, China. Pre-registration is now open for attendees and a limited quantity of premium exhibition space is still available.

China has been identified, by many international food ingredients suppliers, as a major target market in the Asian region. With a population in excess of one billion and a rapidly developing food industry demanding an increasingly sophisticated and wider range of food ingredients, multinational suppliers are moving to invest heavily in China.

FiAC, Hi & Ni is the only event that brings together high-level regional and international buyers with international suppliers of food and beverage ingredients solutions, nutraceuticals and dietary supplements. This quality-focused exhibition provides companies with the opportunity and platform to showcase their ingredients and services in front of real decision-makers from China and the rest of the world.

This year, many top Chinese companies have already committed to exhibiting.  Globally recognized food industry companies like JK Sucralose and COFCO will be under the same roof as trade companies like JEBSEN and nutraceutical & vitamin producers like North China Pharmaceutical Co., Ltd.  Having all of these major industry leaders in one place will be invaluable to attending visitors.

At FiAC 2012, the exhibiting area exceeded 20,000sqm, an increase of 47% year-on-year. Also, the quantity of exhibitors was 30% higher than it had been in 2011, with 51,596* visitors from 108 countries and regions attracted to the event.

Fi Asia-China in conjunction Natural & Nutraceutical Products China (NPC) and CPhI China has developed into a one-stop purchasing platform for food ingredients, nutraceuticals and pharmaceuticals. In 2013, the shows will occupy a total of 14 halls at SNIEC, and almost all the leading Chinese companies will be exhibiting.

A trusted marketing route since 1997, Fi Asia-China has continually evolved, adapted and innovated to continue to attract new customers who visit with the explicit purpose of sourcing new ingredients. Companies that are interested in FiAC, Hi & Ni, you are welcome to visit the official website or contact us at any time.

Pre-registration has just opened online. Once registered, visitors will receive a printed badge with their name before the show and therefore enjoy free and fast track entry to the exhibition. In addition they will receive the free show catalogue and other premier VIP services onsite.

*Including CPhI visitors


Notes to Editor:


A selection of photographs from Fi Asia-China 2012 is available.  If you require any images to support this release please email:

Chad Brown
Marketing Executive - Food
Tel: +31(0)20-4099514

About Fi Asia-China, Hi & Ni

Food ingredients Asia-China (FiAC) has been serving the Chinese market for over 14 years. In 2010, the first Hi & Ni China took place in Shanghai, responding to the food industry's growing interest in the application of health and natural ingredients to improve product quality and consumer health.

In 2013, Food ingredients Asia-China, Health ingredients & Natural ingredients (FiAC, Hi &Ni) returns to Shanghai in conjunction with CPhI China and Nutraceuticals Products China (NPC). Attracting over 2,000 exhibitors, this is the largest exhibition in China focusing on the food & beverage ingredients, nutraceuticals and pharmaceutical industries.

For more information, visit

About the organizers

UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets.  Through premier brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.

UBM Sinoexpo is a division of UBM plc. based in London. Its products and services cover six main sectors - Hotelex, Design & Decoration, Cleaning, Boating & Lifestyle, Ingredients, Furniture and Wine. UBM Sinoexpo organizes 34 international exhibitions with a total exhibition area of over 700,000 sqm annually; operates six B2B portals and publishes two printed magazines.

Press contact
International - Chad Brown
Marketing Executive - Food
Tel: +31(0)20-4099546

Pan-Asia - Lydia Ma
Overseas Marketing Executive
Tel: +86-21-64371178-396