Fiber One(R) Introduces 90 Calorie Chewy Bars

New Chewy Bars Provide a Surprising and Delicious Way to Stick to a Diet

Jan 19, 2010, 15:33 ET from Fiber One

MINNEAPOLIS, Jan. 19 /PRNewswire/ -- Extending its family of great tasting foods, Fiber One is introducing Fiber One® 90 Calorie Chewy Bars -- a tasty and satisfying snack that makes weight management easier for busy consumers. Each bar contains only 90 calories, five grams of fiber and 2.5 grams of fat to help dieters feel full and stick to their diet without compromising taste.  The new bars are available in two varieties, chocolate and chocolate peanut butter.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100119/NE40136 )

"Many studies have shown that fiber-rich diets help control body weight," said Tanya Zuckerbrot, MS, RD, and author of the F-Factor Diet. "Fiber One 90 Calorie Chewy Bars taste great and contain five grams of fiber to help keep you feeling full, making them a perfect solution for dieters."

It is recommended that Americans over the age of four eat at least 25 grams of fiber each day, according to the Institute of Medicine -- however, nine in 10 fall short. Packed with five grams of fiber in each bar, Fiber One 90 Calorie Chewy Bars are an indulgent and uncomplicated way to achieve 20 percent of the recommended daily value in one snack.

"Fiber One 90 Calorie Chewy Bars offer a simple, gratifying and delicious way for dieters to stick to their diet," said Jim Wilson, marketing manager for Fiber One Chewy Bars. "With distinct and popular flavors, including chocolate and chocolate peanut butter, dieting has never been easier or tasted this good."

Fiber One 90 Calorie Chewy Bars are available nationwide in 5-count boxes at a suggested retail price of $3.59. Visit www.FiberOne.com for more information about Fiber One 90 Calorie Chewy Bars and other Fiber One products.  

About General Mills

One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Haagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company's $1.2 billion proportionate share of joint venture net sales. Visit www.generalmills.com.

SOURCE Fiber One



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