FiberChoice® Sponsors Americans' "Choices for Better Health"

PARSIPPANY, N.J., April 22, 2011 /PRNewswire/ -- FiberChoice® chewable fiber supplements today launched the "Choices for Better Health" nationwide sweepstakes to support the simple ways that Americans can defend their health each day. The 28-day campaign lives on Twitter and encourages people to share the small, smart choices they make for overall health and wellness. Each day, FiberChoice® will select and provide funding toward one of the posted choices, in an effort to help sponsor healthy routines and lifestyles.

"Making healthy decisions and lifestyle changes can seem overwhelming. But it's important to recognize that even the smallest of choices can have a big impact on your health, mindset and life," said leading nutrition expert Dr. Susan Mitchell*. "In time, these small changes will become second nature and can lead to healthy routines that you can maintain."

"One healthy commitment that many Americans aren't currently making is to get enough fiber in their diets," continues Dr. Mitchell. "The majority only get half the recommended daily amount of fiber, which is important in helping to maintain immunity and digestive health."

A prebiotic fiber supplement like FiberChoice® is a simple, convenient way for people to help close the gap between the fiber they get from food and the additional fiber they need. The prebiotic inulin fiber in every serving of FiberChoice® helps the good bacteria in the digestive system grow and thrive, supporting overall health and helping avoid digestive problems**.

Beginning today through May 19, 2011, consumers can tweet their healthy choices – as it relates to nutrition, fitness or overall lifestyle – by using the #MYCHOICE hashtag and @reply FiberChoice. Each day, the brand will sponsor one healthy choice in addition to awarding a grand prize spa vacation at the end of the 28-day campaign.

"We are thrilled to launch a social media campaign based on the premise that a busy lifestyle doesn't have to mean sacrificing healthy choices," said Rachel Ferdinando, vice president, GI Marketing, GlaxoSmithKline Consumer Healthcare. "We recognize that people are trying to live healthier, so we're excited to help support the small choices people make each day to defend their health."

To learn more about the FiberChoice® "Choices for Better Health" sweepstakes and for complete entry details, visit www.fiberchoice.com or www.twitter.com/fiberchoice.

About FiberChoice®

FiberChoice® Chewable Fiber Supplement is a simple, convenient, natural fiber that provides the regular benefits of fiber, while also helping to support the health of your immune system and digestive tract, and support overall health.  FiberChoice® contains a prebiotic fiber called inulin, the same fiber found in fruits and vegetables. The prebiotics in FiberChoice® help probiotics (the "good bacteria") grow and thrive to support well-being.  FiberChoice® should be taken every day as part of an ongoing effort to live a more healthy life.

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette®, NicoDerm® CQ and Commit® as well as Abreva® and many medicine cabinet staples, including, Aquafresh®, Sensodyne,® Tums® and Breathe Right®.

About GlaxoSmithKline

GlaxoSmithKline -- one of the world's leading research-based pharmaceutical and healthcare companies -- is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.

Contacts:
Xin Dang
GlaxoSmithKline Consumer Healthcare
973-889-7416 (office)
[email protected]

Debbie Bolding
GlaxoSmithKline Consumer Healthcare
(973) 889-2344 (office)
[email protected]

*Dr. Susan Mitchell is compensated by GSK but her opinions are her own.

**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

SOURCE GlaxoSmithKline