Fiesta, Focus, Edge, Explorer Pace Ford's 23 Percent Increase in February Retail Sales

Mar 01, 2011, 12:00 ET from Ford Motor Company

DEARBORN, Mich., March 1, 2011 /PRNewswire/ --

  • Ford's February retail sales climbed 23 percent versus a year ago
  • Best month ever for Fiesta; Focus retail sales up 43 percent year-over-year
  • Explorer retail sales up 268 percent; Edge retail sales up 18 percent
  • Fusion, Escape set sales records – Fusion up 40 percent; Escape up 19 percent
  • Ford's total February sales (including fleet) were 156,626, up 14 percent
  • Year-to-date sales were 283,943, up 14 percent; retail sales up 25 percent
  • Ford announces second quarter North American production

Consumer demand for Ford's fuel-efficient vehicles continues to grow as February retail sales increased 23 percent versus a year ago.

Ford's total February sales, including sales to fleet customers, were 156,626, up 14 percent.

"With oil nearing $100 per barrel and gasoline prices continuing to rise, consumers' consideration for fuel economy once again is taking top billing," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "Ford's investment in new products, engines and transmissions is delivering real value to our customers, and people are rewarding us for it."

Ford offers 12 vehicles that lead their sales segments in fuel economy, including four vehicles with EPA certified 40 mpg or higher fuel economy ratings – a claim no other full-line automaker can match.

Cars

Retail sales of Ford's small cars – Fiesta and Focus – were more than double year-ago levels (up 114 percent). Fiesta had its best sales month ever with 6,270 vehicles and continues to gain share in its market segment. Focus retail sales were 43 percent higher than a year ago. The all-new Focus will arrive in Ford dealer showrooms this spring.

Ford Fusion set a new monthly sales record with total sales of 23,111, up 40 percent versus a year ago.

Retail sales also were higher for the Ford Mustang (up 22 percent) and the Lincoln MKZ midsize sedan (up 17 percent).

Utilities

Sales of Ford's utility vehicles were paced by the all-new Ford Explorer. Explorer retail sales were up 268 percent. For the second straight month, the new Explorer is the fastest-turning vehicle in the Ford showroom.

Retail sales also were higher for the Ford Escape (up 34 percent), Edge (up 18 percent) and Lincoln MKX (up 13 percent). Escape set a February record with total sales of 18,005 (up 19 percent).

Trucks

Strong sales to commercial fleet customers and higher sales to retail customers powered Ford truck sales growth in February. Sales of Ford's F-Series truck totaled 37,549, up 14 percent versus a year ago.

Ford's commercial vehicles also posted strong year-to-year increases. Econoline sales totaled 9,723 (up 22 percent) and Transit Connect sales were 2,152 (up 61 percent).

Year-to-date sales

In the first two months of 2011, Ford sales totaled 283,943, up 14 percent versus the same period a year ago. Retail sales were up 25 percent with the strongest growth in the East (where retail sales were up 45 percent) and California (where retail sales were up 43 percent).

"Ford's fuel-efficient, high-quality vehicles are winning customers nationwide, but the strongest growth is in the 'smile' region of the country," said Czubay. "Early consumer reactions indicate the new Focus will drive more growth in these areas."

North American production

In the second quarter, Ford plans to build 710,000 vehicles, up 57,000 vehicles (9 percent) compared with the second quarter of 2010.  In the first quarter, Ford plans to build 650,000 vehicles, unchanged from the previous forecast.

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

FORD MOTOR COMPANY FEBRUARY 2011 U.S. SALES



February

%


Year-To-Date

%


2011

2010

Change


2011

2010

Change

SALES BY BRAND







 Ford

150,678

123,507

22.0


272,189

223,395

21.8

 Lincoln

5,948

6,681

-11.0


11,506

13,717

-16.1

 Mercury

0

7,456

-100.0


248

12,938

-98.1

   Total Vehicles

156,626

137,644

13.8


283,943

250,050

13.6









SALES BY TYPE








 Cars

57,384

53,241

7.8


98,289

94,291

4.2

 Utilities

45,644

38,204

19.5


83,015

70,192

18.3

 Trucks

53,598

46,199

16.0


102,639

85,567

20.0

   Total Vehicles

156,626

137,644

13.8


283,943

250,050

13.6





FORD BRAND








Fiesta

6,270

0

NA


10,540

0

NA

Focus

10,879

13,708

-20.6


19,893

24,097

-17.4

Fusion

23,111

16,459

40.4


37,457

28,638

30.8

Taurus

5,620

6,359

-11.6


8,516

10,127

-15.9

Mustang

3,697

5,115

-27.7


6,862

9,862

-30.4

Crown Victoria

4,521

2,504

80.6


8,444

5,648

49.5

 Ford Cars

54,098

44,145

22.5


91,712

78,372

17.0









Escape

18,005

15,156

18.8


31,978

25,909

23.4

Edge

10,138

8,694

16.6


19,056

14,937

27.6

Flex

2,352

2,802

-16.1


4,355

5,254

-17.1

Taurus X

0

1

NA


0

1

NA

Explorer

9,657

4,038

139.2


17,008

8,285

105.3

Expedition

2,830

2,472

14.5


5,441

5,070

7.3

 Ford Utilities

42,982

33,163

29.6


77,838

59,456

30.9









F-Series

37,549

32,895

14.1


73,355

60,525

21.2

Ranger

3,780

3,706

2.0


6,628

7,849

-15.6

Econoline/Club Wagon

9,723

7,981

21.8


17,702

14,158

25.0

Transit Connect

2,152

1,338

60.8


4,224

2,499

69.0

Low Cab Forward

0

14

-100.0


0

21

-100.0

Heavy Trucks

394

265

48.7


730

515

41.7

 Ford Trucks

53,598

46,199

16.0


102,639

85,567

20.0









 Ford Brand

150,678

123,507

22.0


272,189

223,395

21.8


















February

%


Year-To-Date

%


2011

2010

Change


2011

2010

Change

LINCOLN BRAND








MKZ

1,775

1,761

0.8


3,349

3,101

8.0

MKS

568

1,183

-52.0


1,169

2,463

-52.5

Town Car

943

1,097

-14.0


1,811

1,874

-3.4

MKX

1,636

1,452

12.7


3,182

3,650

-12.8

MKT

412

647

-36.3


802

1,362

-41.1

Navigator

614

541

13.5


1,193

1,267

-5.8









 Lincoln Brand

5,948

6,681

-11.0


11,506

13,717

-16.1









MERCURY BRAND








Milan

0

2,675

-100.0


0

4,556

-100.0

Grand Marquis

0

2,371

-100.0


248

3,907

-93.7

Sable

0

9

-100.0


0

18

-100.0

Mariner

0

2,096

-100.0


0

3,842

-100.0

Mountaineer

0

305

-100.0


0

615

-100.0









 Mercury Brand

0

7,456

-100.0


248

12,938

-98.1



SOURCE Ford Motor Company



RELATED LINKS

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