Fig Food(TM) Company Premieres: 'The Date'

NEW YORK, Feb. 24, 2011 /PRNewswire/ -- Fig Food™ Company, LLC, the manufacturer of organic, plant-based soups, today premiered a short film about romance and soup. "The Date" reveals the love of two friends that develops organically over a bowl of soup. Written and directed by Academy Award Nominee Luke Matheny, the film is the first in a series which will tell entertaining stories while reminding consumers about the role healthy eating and yummy soups can play in their lives.  

"The idea for the film started as a suggestion by Whole Foods Market to create a video to educate team members about Fig Food," said Fig Food founder Joel Henry. "We expanded the concept to both entertain viewers and showcase talented, young directors. Fortunately, we found the ideal partner in Torch Films, a fellow company at the 160 Varick St. Incubator. When we met Luke and watched his now Oscar-nominated short film God of Love, we knew we had our first director."

"Just like Fig Food, we put it all on the line for what we love," said Tim Hobbs, Founder, Torch Films. "The Date sets the bar for our future Fig Food film collaborations."

Launched in November 2010, Fig Food soups are 100 percent plant-based and are certified organic and kosher. With only 200-260mg of sodium per serving, the soups are a delicious option for consumers seeking convenient, nutritious choices.

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About Torch Films

Torch Films produces and distributes feature films worldwide. Torch recently released Marina of the Zabbaleen to strong reviews from The New York Times and others. The film documents the story of the resourceful Zabbaleen, a minority Coptic Christian community in Cairo, Egypt whose entrepreneurial system produces one of the highest recycling rates in the world.

About Fig Food

Founded in New York City in 2010, Fig Food Company, LLC manufactures soups from the finest organic and locally sourced ingredients available. Fig Food soups are 100 percent plant-based and are certified organic and kosher. The Fig Food portfolio consists of four ready-to-eat varieties (Tuscan White Bean, Umbrian Lentil, Yucatan Black Bean, Gran Farro e Fagioli) and three condensed varieties (Tomato, Wheatberry and Split Pea). Fig Food Company was named a semi-finalist in the 2009 NY Green Business Competition and was accepted into New York City's first business incubator at 160 Varick Street. Started by Mayor Bloomberg under the auspices of the NYC EDC and administered by NYU/Poly, the incubator offers community and resources to burgeoning entrepreneurs in NYC. Additional information about Fig Food Company can be found at http://www.figfoodcompany.com.

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SOURCE Fig Food Company, LLC