FIJI® Water Gets a Front-Row Seat at Mercedes-Benz Fashion Week

LOS ANGELES, Sept. 1 /PRNewswire/ -- FIJI® Water, the country's leading imported bottled water, announced today that it will serve as the official water sponsor of Mercedes-Benz Fashion Week.  The three-season agreement begins with the upcoming S/S 2011 shows at Lincoln Center from September 9 through September 16, 2010, and continues through the S/S 2012 shows in September 2011.  FIJI Water is planning several fashionable activities throughout the week, including creative partnerships with two leading designers.

Christian Siriano and Charlotte Ronson have both joined forces with FIJI Water to create exclusive looks inspired by the brand's iconic square bottle, pristine source, and distinctive taste.  Each designer has fashioned a creation that will debut prior to their runway shows at Mercedes-Benz Fashion Week. "FIJI Water is honored to have two of fashion's best and brightest to collaborate with this season," said John Cochran, president and chief operating officer of FIJI Water.  "Christian Siriano and Charlotte Ronson embody a luxurious yet attainable appeal that aligns with the essence of our brand."

FIJI Water knows that styles change season to season, but it is always in fashion to be environmentally friendly.  That is why the company will also be sponsoring all of the recycling efforts at Mercedes-Benz Fashion Week.  After enjoying a refreshing bottle of water, be sure to place it in one of the blue recycling containers that will be available throughout Lincoln Center.

FIJI Water has long been a stylish and replenishing must-have for models, designers, and attendees at New York's most anticipated fashion shows and events.  

ABOUT FIJI WATER

FIJI® Water, a natural artesian water bottled at the source in Viti Levu (Fiji islands), is known for its soft mouthfeel and iconic square bottle loved by discerning consumers, well-known celebrities, and quality-conscious chefs. The first carbon-negative product in its industry, FIJI Water is committed to reducing its environmental impact and preserving the planet for future generations. Through our membership in 1% for the Planet and partnership with Conservation International, FIJI Water supports environmental efforts around the world and in our backyard; our FIJI Water Foundation is dedicated to providing access to clean water, health care, and education for the people of Fiji.  To learn more, please visit www.fijiwater.com.

SOURCE FIJI Water