NEW YORK, Oct. 27, 2014 /PRNewswire/ -- Financial expert, TV news personality and media entrepreneur Nicole Lapin announced today the launch of CASH™ Smartwatch, the first and only wearable device that keeps track of your daily spending and allows users to stay on top of their budget in real-time. As part of the official retail launch, Lapin will appear on HSN's "The Monday Night Show with Adam Freeman" on Monday, October 27th at 8pm EST to debut her new financial smart watch.
Ahead of the launch, Lapin in partnership with Nielsen conducted a financial survey* which revealed that nearly half (48%) of all U.S. adults find that they are over budget at the end of each month. Among the 18-34 year olds surveyed only 1 in 4 say they are on target with their expected monthly budget. Further, the study found that young adults aren't the most likely demographic to find themselves off budget. In fact, those age 35-44 are the most likely group with 3 in 5 off budget, mostly driven by women in that age group with 63%.
"These findings prove that there is a personal deficit epidemic in our country and people have no idea where that extra $100 went at the end of the month," stated Nicole Lapin, founder of CASH™ Smartwatch. "That's why I have made it my mission to create accessible tools to help people monitor their daily expenses and capture on-the-fly the most commonly overlooked purchases, i.e. their morning coffee, tips, and transportation fare, which add up and leave people with an unexplainable gap in their budget."
Lapin added, "There are a lot of gadgets out that that help you track your steps, your calories, your sleep, but nothing to track your financial health – until now."
CASH™ Smartwatch is the first and only wearable expense tracker. Unlike other budgeting apps, CASH™ helps you keep track of your everyday expenses on-the-go and monitor your habits over time so there is no dollar left behind.
The CASH™ Smartwatch is a fully autonomous lightweight wearable device that has a 1.54" capacitive touch screen and syncs via a mini USB to a free budgeting web application on CashSmartwatch.com. Users start by setting up their monthly allowance via the free CASH™ Budget Tool on the website where Nicole takes you through a simple budget plan with easy to follow guidelines. Users can also customize their device and create expense categories, i.e. clothing, food, gas, or even pumpkin spice lattes, if that's your thing.
Every time you make a purchase, quickly tap the expense into your watch and you will get real-time updates showing where you are spending in each category to help keep you on track with your overall budget goals. Based on each user's personal budget, Lapin offers custom advice and tips, overspending alerts, money news and videos, as well as finance and budgeting tricks to help you maintain a financially fit lifestyle.
Designed with the idea that fashion meets function, CASH™ offers multiple interchangeable strap options including a sleek black silicon band, a stylish silver stingray band and a chic white faux croc band. CASH™ also comes with a stylus for easy data entry, a mini USB wall/computer charger, and features calculator, calendar and clock applications. It is compatible with Mac and PC.
About Nicole Lapin
Nicole Lapin is the financial expert you don't need a dictionary to understand. She is known as being the youngest anchor ever at CNN and then going on to claim the same title at CNBC, where she anchored "Worldwide Exchange" and contributed to "Morning Joe" and "The Today Show." Nicole has also served as an anchor and special correspondent for Bloomberg TV. She is currently the resident money correspondent for "The Wendy Williams Show" and regularly appears as a financial expert on CNN and "The Insider." Nicole founded CASH™ Smartwatch, the first and only piece of wearable technology that tracks your spending. Her personal finance book, Rich Bitch, hits shelves in February 2015. For more information visit: www.nicolelapin.com or follow her on Twitter @NicoleLapin.
*The financial survey was conducted between Sept. 29th -Oct. 1st, 2014 and polled the general population.
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SOURCE Nicole Lapin