PLYMOUTH, Mass., Sept. 8, 2016 /PRNewswire/ -- Financial Media Exchange ("FMeX"), the world's largest content library built exclusively for the financial services industry, announced today that it has been selected to enter TD Ameritrade Institutional Affinity Services Program. As part of this program, FMeX's Content Library and Sales Enablement Technology will be available to the more than 5,000 independent registered investment advisors ("RIAs") using TD Ameritrade Institutional as a custodian.

According to Ric McConkey, founder and Chief Executive Officer of FMeX, "we have witnessed a growing need among RIAs for content that is timely, relevant and personalized to individual clients. We offer a robust content library through a variety of digital touch points (web, email, mobile and social) to make access simple and convenient."

FMeX was built by industry veterans with a single goal of helping financial advisors increase sales. Pioneering Content-As-A-Service, FMeX provides access to an organized, searchable and customizable content library and is powered by sales technology for the future – all to help transform the way RIAs connect with clients and win more customers.

TD Ameritrade Institutional's Affinity Services Program offers RIAs access to third-party providers offering solutions ranging from risk management and hiring the right people to help with developing and launching their brands.

"We welcome FMeX to our Affinity Services Program" said Erin Furtado, a senior program specialist at TD Ameritrade Institutional who oversees the program and its social media strategies program for advisors. "Given the importance of client communications, RIA firms could explore potential benefit by including FMeX offerings as part of their marketing, sales and communications efforts."

Our formula is really simple, continued McConkey: "FMeX wants to help RIAs ensure that their content is relevant, distributed effectively, on the right devices, at the right time and to the right client."

FMeX and TD Ameritrade are separate and unaffiliated and not responsible for each other's services or policies.

About Financial Media Exchange
FMeX is the world's largest content library built on robust sales enablement technology. Designed exclusively for the financial services industry, our single mission is to help financial professionals provide personalized marketing content to their clients in order to enhance client relationships and increase sales.

FMeX was founded by experts in the financial services industry and is the first Content-As-A-Service company with headquarters in Plymouth, MA and regional offices in New York City and Kansas City.   Individuals and organizations of all sizes benefit from our sophisticated sales enablement technology that allows for aggregation, curation, and distribution of content from any mobile device, in addition to measuring content utilization, remaining compliant with industry regulations and elevating the customer experience.

About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade's (Nasdaq: AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how - bringing Wall Street to Main Street for more than 40 years. An official sponsor of the 2016 U.S. Olympic and Paralympic Teams, as well as an official sponsor of the National Football League, TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade's newsroom or http://www.amtd.com for more information, or read our stories at http://freshaccounts.amtd.com.

Brokerage services provided by TD Ameritrade, Inc., member FINRA (http://www.FINRA.org) / SIPC (http://www.SIPC.org).

TD Ameritrade Institutional, Division of TD Ameritrade, Inc., member FINRA/SIPC.

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SOURCE Financial Media Exchange