Financial Services Industry Veteran Starla C. Hendricks Joins Vestmark as SVP of Business Development
Experienced Sales Professional will Spearhead Business Development Across Vestmark's Broad Suite of Technology & Services as Firm Continues to Grow
WAKEFIELD, Mass., May 9, 2019 /PRNewswire/ -- Vestmark announces that Starla C. Hendricks, who has more than 20 years of experience as a sales professional in the financial services industry, has joined Vestmark as Senior Vice President of Business Development. In her new role, she will be responsible for leading business development initiatives across Vestmark's organization to help teams and customers achieve their goals while supporting the company's continued scalable growth.
"Starla is well-known in our industry as a results-driven sales executive with in-depth knowledge of products in the derivatives, equity, fixed income, and mutual fund markets," said John Lunny, Chief Executive Officer of Vestmark. "As we grow, her wide-ranging expertise and strong interpersonal skills will help us continue to build and enhance customized solutions that can empower wealth managers to improve their clients' investment outcomes."
Ms. Hendricks specializes in managing operational functions and technology, as well as client requirements and expectations, product support, and sales. Prior to joining Vestmark, she served as Vice President of Business Development for Thomson Reuters Financial & Risk's wealth management division, where she utilized a consultative approach to assist existing and prospective clients with meeting their business objectives. Earlier in her career, Ms. Hendricks was Vice President of Business Development for Financial Industry Technical Services, where she managed the national recruiting and sales team.
"The key to creating the right product to meet a wealth management practice's business needs, and empower it to deliver greater value to clients, is collaboration—something which is a pillar of the Vestmark culture," said Starla C. Hendricks, Senior Vice President of Business Development at Vestmark. "I am eager to work together with the various Vestmark teams, and the RIAs and institutions who rely on them, to identify the best approaches to solving their challenges and helping them to stay one step ahead of market developments."
Ms. Hendricks is a member of the Financial Market Association, and previously held Financial Industry Regulatory Authority (FINRA) Series 7, 24, 52, 62, and 63 licenses. She holds a Bachelor of Science in Marketing from St. Cloud State University.
About Vestmark:
Vestmark enables financial institutions and advisors to efficiently manage and trade their clients' portfolios through an innovative software as a service (SaaS) platform, VestmarkONE®. Registered investment advisors (RIAs) and financial institutions can pick and choose from Vestmark's dynamic suite of portfolio and practice management tools and services to build customized solutions for meeting their business needs and improving investment outcomes for clients.
Founded in 2001 and headquartered outside of Boston, Vestmark is a trusted partner to some of the largest and most respected players across the wealth management industry. More than $1.3 trillion in assets and 4 million accounts are currently managed on the VestmarkOne platform. For more information about Vestmark's solutions, call (781) 224-3640, email [email protected], or visit www.vestmark.com.
Media Inquiries:
JConnelly for Vestmark
Laura Simpson
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SOURCE Vestmark
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