FindTheBest Unveils New Design to Help Consumers Make Quick and Informed Decisions

SANTA BARBARA, Calif., Dec. 7, 2011 /PRNewswire/ -- Today, FindTheBest, an unbiased, data-driven comparison engine unveils a new website design.

Berlin-and-New York based design firm KKLD worked closely with FindTheBest's in-house design team to improve the user experience and give FindTheBest an accessible, modern look.

"We've always had great data, but the new design turns mind-numbing numbers into relevant infographics that set the data within a context. Instead of simply displaying numbers, our infographics use color and icons to show averages and ranges that let consumers quickly see how a particular product or service compares," said Kevin O'Connor, CEO of FindTheBest.

The new design focuses on four main improvements to make data more consumERable:

Adding mini infographics that show data within a context.  Custom, mini-infographics displayed on each comparison help users see key features of a specific product or service as compared to the overall average and range of those features across the entire comparison.

Drawing more attention to the filters that help personalize the search.  Now, when landing on a comparison page, the filters are more visible so users can quickly narrow their choices based on the factors that are important to them.

Improving navigation so users can easily move between related products and services as well as toggle between tools and features, including: Best Of Lists, Buyer's Guides, Expert Blogs, Maps, Narratives and more.

Introducing a new rating system—The Smart Rating—and "Best Of" badges for products and services with the highest Smart Ratings.

The Smart Rating allows users to view a single rating that reflects two main rating sources. The first is a single rating that reflects a weighted average of scores from the most trusted experts.  The second, FindTheBest's proprietary Quantitative Rating, is an objective scoring of the product or service's features.  The Smart Rating is presented on most comparisons; listings with Smart Ratings highlighted in green have the highest ratings, listings with Smart Ratings highlighted in yellow have mixed ratings and listings with Smart Ratings highlighted in red have the lowest ratings.

From the Smart Rating, FindTheBest highlights the top rated products and services, and presents each top rated listing with its newly designed "Best Of" badge.

About:

FindTheBest is an unbiased, data-driven comparison engine.  We organize and present data in a consumer-friendly format so that you can make quick and informed decisions based on what's important to you.  FindTheBest currently has 3M unique visitors per month and is currently expanding through partnerships—growing from creating comparisons on its own site to expanding its data-driven content platform to external sites.

SOURCE FindTheBest