FINRA Completes Review of Altitude Organic's Corporate Name and Symbol Change Request

PHOENIX, May 16, 2011 /PRNewswire/ -- Altitude Organic Corporation (Pinksheets:ERBB), a leading national, publicly-traded medical marijuana company, announced today that it has received notice from FINRA, (www.finra.org)  that the governing body has completed its review of the company's 55-page submission for a  corporate name and stock symbol change.

Beginning this morning, Altitude Organic Corporation will start trading under the symbol, ERBB.  Shareholders will notice the symbol change in their brokerage account has occurred. According to Friday's communiqué received from OTC Corporate Actions at FINRA,

Altitude Organics' president, Brian Cook, had this to say, "I'm excited about our new symbol and being officially recognized as Altitude Organic Corporation.  Since Amergence Group began initiating steps toward the purchase of our company almost a year ago, my goal has been to build a groundswell of interest in Altitude Organic, and by doing so, become the primary operations focus of Amergence. Today, It's clear we've achieved that and completed a major milestone in our overall business strategy."

According to See Change Strategies, the US Market for Medical Marijuana Is Currently Worth $1.7 Billion in 2011.  It is projected to reach $8.9 billion within 5 Years.^*

*. For more information on the See Change Strategies medical marijuana statistics and market analysis, click the link below: http://medicalmarijuanamarkets.com/see-change-strategy-in-the-news/    

ABOUT ALTITUDE ORGANIC CORPORATION

Altitude Organic Corporation (www.altitudeorganix.com) provides independently owned retail dispensaries in Colorado, California, and Arizona business support services, while also acting as a one-stop-shop for entrepreneurs looking to enter the multi-billion dollar burgeoning industry of legal cannabis. Altitude Organic Corporation has launched its new management company strategy in Arizona. The company can manage, staff, consult, and provide uniquely branded products and concepts to medical marijuana dispensaries using a limited liability agreement.   The company recently launched Doctor MMJ (www.doctormmj.com) -- a medical marijuana doctor referral service. Visit www.altitudeorganicmedicine.com or www.altitudeorganix.com today.

The Company  operates its 8-year-old Tranzbyte division, which continues to focus on the development and marketing of its innovative group of optical media enhancement technologies worldwide.  FLASHAlbum, is one such technology that enables distributors of optic disc media (CDs and DVDs) to combine the best features of both mediums on one USB flash drive.

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

Company and Contact:

Mr. Brian Cook
Altitude Organic Corporation
14220 N. Northsight Blvd., Suite 139
Scottsdale, Arizona 85260
P - 480-443-1600
F - 424-288-5523
[email protected]

SOURCE Altitude Organic Corporation